Loyalty & CRM Marketing Lead

For more than 75 years, Gelson’s has served Southern California with a premium grocery shopping experience focused on quality, service, and fresh offerings. As a well-established local market, Gelson’s combines a strong heritage with continued investment in customer engagement and shopping experience. Position Summary Lead Gelson’s Rewards program and CRM/lifecycle marketing to grow customer engagement, retention, purchase frequency, and lifetime value. Use customer insights, segmentation, personalization, and testing to deliver relevant experiences and measurable business results across digital, e-commerce, and in-store touchpoints. Key Responsibilities Own and optimize Gelson’s Digital Rewards program, driving enrollment, activation, engagement, retention, and customer value. Develop CRM and lifecycle marketing approach, customer journeys, and targeted communications across email, digital, loyalty, and e-commerce channels. Use customer behavior, purchase patterns, and lifecycle stage to build effective segmentation, personalization, retention, re-engagement, and win-back programs. Identify opportunities to increase customer acquisition, conversion, repeat purchases, visit frequency, and incremental revenue. Manage the loyalty and customer marketing calendar, aligning programs with campaigns, promotions, and business priorities. Plan and evaluate tests across offers, messaging, timing, frequency, channels, and customer journeys; use results to continuously improve performance. Partner with Marketing Operations & Analytics to monitor KPIs, including enrollment, retention, engagement, spend, conversion, and customer lifetime value. Collaborate with Content, Creative, Merchandising, IT, Operations, and E-Commerce to deliver consistent customer experiences across digital and physical channels. Manage relationships with loyalty, CRM, technology, agency, and digital marketing partners; align deliverables and performance with business goals. Stay current on loyalty, CRM, lifecycle marketing, personalization, and digital customer engagement trends relevant to retail and grocery. Experience & Education Approximately 4–7 years of experience in loyalty, CRM, lifecycle, retention, digital, or customer engagement marketing. Experience with loyalty or rewards programs, customer journeys, segmentation, personalization, and targeted communications. Experience using CRM, marketing automation, loyalty, or customer engagement platforms and working with external partners. Retail, grocery, consumer, e-commerce, restaurant, hospitality, or membership-program experience preferred. Bachelor’s degree in marketing, Business, Communications, Digital Marketing, or a related field preferred; equivalent relevant experience may be considered. Knowledge & Skills Strong understanding of customer lifecycle marketing, loyalty, retention, and customer growth. Ability to translate customer and campaign data into practical marketing strategies and measurable improvements. Strong project management, analytical, problem-solving, communication, and presentation skills. Ability to manage multiple priorities and collaborate effectively across departments and with external partners. Customer-focused, proactive, and able to move initiatives from strategy through execution. Success will be measured by growth in Rewards enrollment and active membership; improved retention, repeat purchasing, visit frequency, engagement, and customer value; stronger CRM and lifecycle campaign performance; incremental digital revenue; and effective execution and continuous optimization of customer marketing programs. Job Type: Full-time Pay: $87,000 - $95,000 per year 401(k) 401(k) matching Employee assistance program Flexible spending accounts Health insurance Health savings account Life insurance Paid time off Vision insurance Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr Gelson's