Content Marketing Manager

We are searching for a growth-oriented Content Marketing Manager to join the Communications team. This is a strategic execution role focused on expanding the reach and impact of content across owned and organic channels. This role is for a seasoned practitioner who thrives on optimizing content for diverse audiences and ensuring brand presence is strong and effective across the digital ecosystem. Reporting directly to the Principal Content Strategist, you will be responsible for the distribution strategy, campaigns, and performance of content programs. You will partner closely with channel leads to scale owned content assets, leveraging multi-channel best practices to drive brand affinity and customer engagement. Your role is critical in ensuring content reaches the right customers at the right time through a coordinated, data-driven approach. Responsibilities Lead the tactical distribution of core editorial assets (articles, video, social content) across channels including social media, CRM, and organic search to maximize visibility and engagement. Connect owned content with internal influencer and paid marketing teams to leverage activations and partnerships. Optimize content for discoverability across modern search (SEO/GEO) and social platforms. Oversee relationships with external distribution and third-party publishers, identifying new content partnerships. Lead end-to-end activation of integrated content campaigns, from launch coordination to performance reporting. Identify opportunities to create new content-led engagement programs and test innovative formats. Partner with the Integrated Content Strategist to build seamless content pathways across platforms. Utilize tools like Optimizely to run A/B tests on headlines, formats, and CTAs to improve engagement and traffic. Track content performance, brand mentions, and Share of Voice across digital platforms. Focus on high-value content such as video, podcasts, and interactive experiences to support customer goals. Serve as a central point of contact for Social, PR, Influencer, and CRM teams, providing tailored content assets. Coordinate with internal stakeholders and agency partners to integrate content into broader marketing strategies. Skills / Qualifications 5–7 years of experience in content marketing, digital distribution, or growth marketing with a proven track record of scaling content reach and managing multi-channel campaigns. Experience working within a large-scale corporate environment or major consumer brand. Experience coordinating with influencer marketing and paid media teams. Proficiency with project management and content tools such as Asana and Optimizely (or similar platforms). Strong understanding of modern search principles, including SEO and GEO (Generative Engine Optimization). Ability to analyze performance data and translate insights into actionable improvements. Familiarity with digital analytics tools such as Adobe Analytics, Google Search Console, SEMrush, and Ahrefs. Exceptional communication skills and ability to lead campaigns with autonomy in a matrixed organization. Proactive, solutions-oriented mindset with a passion for testing new formats and channels. #J-18808-Ljbffr