Fiber Commercial Marketing Manager - West

The Commercial Market Manager drives business outcomes by leveraging quantitative performance data and qualitative field insights to develop and execute marketing and go‑to‑market strategies within financial constraints for a consumer‑focused organization. It involves managing marketing strategy, consumer and competitive insights, business performance analysis, and localized test‑and‑learn initiatives to support marketing operations. The role requires collaboration across multiple functions and close partnership with Field Sales to ensure effective go‑to‑market planning and offer execution. Success is measured by the performance of marketing offers, customer acquisition, penetration growth, ROI of pilot programs, and alignment with business objectives. The work impacts organizational growth and customer engagement through strategic marketing initiatives, data‑driven decision‑making, hyper‑local optimization, and cross‑functional leadership.

MAIN RESPONSIBILITIES

Develop and execute quarterly and hyper‑local marketing initiatives to achieve acquisition and penetration targets through cross‑functional collaboration with Sales, Finance, and Operations, including deployment and post‑launch evaluation. Leverage quantitative performance data and qualitative field insights to identify acquisition trends, performance gaps, and revenue opportunities, translating findings into actionable marketing plans and promotional strategies. Identify market‑level opportunities and risks across penetration, channel mix, competitive dynamics, and build readiness, providing strategic recommendations to capture new customers and strengthen competitive positioning. Own end‑to‑end market performance by monitoring results and adjusting plans in response to competitive dynamics, including designing and evaluating structured test‑and‑learn pilots and localized execution strategies using defined KPIs (conversion, cost per acquisition, churn risk, ROI). Develop executive‑ready presentations that synthesize complex datasets into clear, compelling narratives, enabling data‑driven decisions for senior leadership and field sales teams. Also responsible for other duties/projects as assigned by business management as needed.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Business, or related field plus 5 years of related work experience OR Advanced degree with 3 years of related experience. 4-7 years of marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods. Strong communications skills by presentation, written and verbal methods. Strong leadership and ability to influence cross‑functional teams. Proven success in local market development in Broadband industry to drive market success. Expertise in overseeing market intelligence, playbook development, and executing go‑to‑market strategies for accelerated penetration. Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories. Strong analytical skills with experience in data‑driven decision‑making to drive business performance. Financial acumen with knowledge of ROI drivers, forecasting, and budgeting to manage financial objectives. Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.) preferred At least 18 years of age Legally authorized to work in the United States Travel Required: Yes, up to 30% in and around the Phoenix AZ, Palmdale CA, Oceanside CA, Nevada, and Washington markets. DOT Regulated: No. Safety Sensitive Position: No. Base Pay Range: $84,200 - $151,900. Corporate Bonus Target: 15%. The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing View email address on click.appcast.io or calling View phone number on click.appcast.io. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests. #J-18808-Ljbffr T-Mobile