Director, Growth & Demand Generation (Home Accessibility)

We are seeking a growth-oriented marketing leader to drive growth and demand generation strategy and execution for our rapidly expanding Home Accessibility division. This individual will be responsible for building and scaling programs that generate qualified leads, accelerate market penetration, and support aggressive revenue growth goals across consumer and referral-based channels.

The ideal candidate brings a blend of strategic thinking, operational execution, and analytical rigor, with experience driving measurable growth in healthcare, home services, or multi-location businesses. This role will partner closely with sales, operations, marketing, technology, and executive leadership to develop and execute scalable growth initiatives that improve lead volume, conversion, and customer acquisition efficiency. Position reports to Vice President, Marketing and Communications with accountability to the President, Home Accessibility.

Company Description

At all levels, working at National Seating & Mobility provides the opportunity to directly impact our client’s lives by giving them self-reliance and independence. Our teams are comprised of passionate individuals, dedicated to providing the best care to each client. We focus on abilities by leveraging technology and creating mobility solutions that are as unique as our client’s needs.

Working at National Seating & Mobility is an opportunity to build a meaningful career, while leaving a lasting impact on the lives of those we serve. Located in more than 40 states, we strive for diversity and offer an array of benefits including 401k, company paid leave, and tuition reimbursement.

We are looking to grow our enthusiastic and engaged team at NSM. Submit your resume and join a group of enthusiastic professionals dedicated to changing lives.

Duties and Responsibilities / Essential Functions

Demand Generation & Growth Strategy

• Develop and execute integrated demand generation strategies to support aggressive division growth targets
• Build scalable lead generation programs across digital, local market, referral, and partnership channels
• Drive both B2C, B2B and referral-source acquisition strategies where applicable
• Identify new market opportunities and growth levers across regions and customer segments
• Oversee team of associates responsible for lead qualification

Performance Marketing

• Oversee paid media strategy including search, social, local advertising, retargeting, and display
• Optimize conversion funnels across web, landing pages, intake, and sales workflows
• Partner with external agencies and vendors as needed while maintaining accountability for ROI and performance

Sales & Field Alignment

• Partner closely with sales and operations leaders to improve lead quality, speed-to-lead, and conversion performance
• Develop localized growth programs to support branch and regional expansion efforts
• Equip field teams with marketing tools and campaigns that support community engagement and referral development

Analytics & Revenue Performance

• Establish KPIs, dashboards, and reporting frameworks tied to pipeline and revenue outcomes
• Analyze campaign and channel performance to continuously optimize CAC, conversion, and ROI
• Use data to identify scalable opportunities and recommend investment priorities

Brand & Customer Experience

• Ensure demand generation efforts align with brand positioning and customer experience expectations
• Support messaging development focused on independence, accessibility, aging in place, and caregiver decision-making
• This job operates in a professional hybrid office environment with three days in the office and two days remote.

Required Education, Experience & Competencies

Required Qualifications

• 7+ years of experience in demand generation, growth marketing, or performance marketing
• Proven success driving measurable lead and revenue growth
• Experience in healthcare, home services, DME, accessibility, senior care, or other service-based industries preferred
• Strong understanding of multi-channel acquisition strategies including paid digital, SEO, email, local marketing, and referral generation
• Experience working in fast-paced, high-growth, or private equity-backed environments
• Strong analytical and reporting capabilities with comfort using marketing and CRM platforms
• Excellent cross-functional leadership and communication skills

Preferred Qualifications

• Experience supporting multi-location or regional growth organizations
• Familiarity with patient/customer acquisition funnels
• Experience partnering closely with sales and operational leadership
• HubSpot, Salesforce, Dynamics, or similar CRM/automation platform experience
• Ability to manage multiple, competing priorities