Marketing Automation Administrator - Marketo

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.The Marketing Automation Administrator will be responsible for the day-to-day configuration, optimization, and maintenance of our global Marketo Engage instance and its integrated technologies. This includes cross-platform support across Salesforce, Vertify , and other third-party tools essential to marketing and sales alignment.The Marketing Operations team has global oversight of our integrated technology stack, ensuring leads and contacts flow efficiently and accurately to the right teams, at the right time. As a key member of the global marketing organization, you'll work cross-functionally with teams including lead generation, content, digital, product marketing, and corporate communications to support demand generation and customer lifecycle initiatives.We're looking for a Marketo expert with hands-on platform experience and an operational mindset-someone who understands not just the technology but the data flow and the performance levers behind it. An interest in data governance, system integration, and performance optimization is essential, as this role will help bridge the gap between platforms and support our shift toward more complex data models and next-generation marketing operations.Key Responsibilities:Ensure our Marketo instance is configured and maintained as a best-in-class platform to meet global business needsOperate, configure, and troubleshoot Marketo, Salesforce, and integrated third-party toolsTranslate business needs into scalable automation processes across Marketo and Salesforce, leveraging Vertify for smooth integration and data syncSupport the implementation and optimization of lead nurture, recycle, and win-back programs globallyProactively identify areas for increased efficiency, scalability, and improved data quality through automationCreate and maintain data governance guidelines and SOPs for account-based marketing, workspaces, campaign architecture, and lead managementPartner with Sr Manager, Marketing Operations to evolve our marketing tech stack, evaluate new tools, and define global architecture and processStay informed on industry best practices, marketing automation trends, and performance benchmarks to drive Marketo innovationBuild, test, and optimize email programs, landing pages, forms, segmentation, and scoring models within MarketoOwn lead scoring implementation and maintenance to support lead qualification and routing strategiesSupport global data hygiene initiatives and quality control processes to maintain a clean, compliant databaseEducate system users on platform functionality, enhancements, and governance standardsMaintain clear documentation of processes, workflows, and platform configurationsCollaborate with internal stakeholders to align execution and performanceAdminister integrated platforms including event tools, predictive scoring, and reporting systemsMinimum requirements:Bachelor's degree in Marketing, Business, or related fieldAdobe Certified Expert: Marketo Engage Business Practitioner3-5 years of Marketo administration experience3 years of experience with Salesforce.com, with the ability to understand and translate data and processes between systemsStrong knowledge of Vertify or other integration tools (Mulesoft) a plusA passion for data flow, performance metrics, and optimization across systemsHigh attention to detail and strong organizational skills in a fast-paced environmentSelf-starter who can prioritize and manage multiple initiatives effectivelyPreferred qualifications:Experience in B2B demand generation and results-driven marketing programsWorking knowledge of global data privacy and retention regulations (e.g., GDPR, CASL, CCPA)Excellent verbal and written communication skillsHighly collaborative, with a proactive and team-oriented mindsetAn interest in future-facing data engineering practices and customer data platforms (CDPs) is a plusBenefits:Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: role is eligible to be remote within the United States. At this time, we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in the United States (or (applicable country) on a full-time basis without the need for current or future immigration sponsorship. #LI-RemotePlease note: As part of our hiring process, candidates may be required to complete identity verification. This step helps us maintain a safe and compliant, and equitable hiring process. Additional details will be shared if you are selected to move forward in the interview process.Global Payments Inc. is an equal opportunity employer.Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact View email address on click.appcast.io Global Payments, Inc.