Growth Marketing Manager

Growth Marketing Manager

Splendid Skin | Franklin, Tennessee

About Splendid Skin

Splendid Skin is a luxury medspa in Franklin, Tennessee, dedicated to helping clients look and feel their best through results-driven aesthetic treatments and an elevated client experience. We're in an exciting growth phase following a recent relocation to a beautiful new space, and are looking for a Growth Marketing Manager to help drive our next chapter of expansion.

Position Overview

The Growth Marketing Manager will own Splendid Skin's marketing strategy and execution end-to-end from paid advertising and social media to promotions, brand partnerships, and our website. This is a hands-on role for someone who thrives on measurable results, creative campaigns, and building a brand that reflects the quality of our services.

Key Responsibilities

Paid Advertising (Meta + Google Ads)

• Plan, launch, and manage paid ad campaigns across Meta (Facebook/Instagram) and Google Ads
• Monitor performance, optimize spend, and report on ROI and lead generation
• Manage conversion tracking and audience targeting to maximize campaign effectiveness

Social Media Management

• Develop and execute a content calendar across all social platforms
• Create, schedule, and publish engaging content that reflects Splendid Skin's brand and aesthetic
• Monitor engagement, respond to comments/DMs, and grow our follower base and community

Promotions & Campaign Management

• Design and manage seasonal promotions, service launches, and special offers
• Coordinate campaign timelines, messaging, and channel rollout (email, social, in-office, ads)
• Track promotion performance and iterate based on results

Brand Ambassador Management

• Recruit, onboard, and manage relationships with brand ambassadors and influencers
• Coordinate content collaborations, gifting, and partnership agreements
• Track ambassador program performance and ROI

Website Management

• Maintain and update the Splendid Skin website, including service pages, promotions, and content
• Ensure the site reflects current branding, pricing, and offerings
• Monitor site performance and troubleshoot basic issues

Qualifications

• 1–2+ years of experience in marketing (A MUST), ideally in a medspa, beauty, wellness, or related consumer-facing industry
• Demonstrated experience managing Meta and Google Ads campaigns
• Strong social media content creation and management skills
• Comfortable working independently and managing multiple projects at once
• Basic website management experience (WordPress preferred)
• Excellent written communication and a strong eye for brand consistency
• Highly organized, deadline-driven, and results-oriented

What Success Looks Like

• Growing qualified lead volume and bookings through paid and organic channels
• Building an engaged, growing social media presence aligned with Splendid Skin's brand
• Running promotions that drive measurable revenue and client retention
• Maintaining a polished, up-to-date website that converts visitors into clients
• Developing a brand ambassador program that expands reach and credibility

Compensation & Structure

[To be finalized — competitive base salary or hourly rate based on experience, with performance-based bonus opportunities tied to lead generation and campaign results.]