Vice President & General Manager

Vice President/ General Manager - WIAT (CBS) in Birmingham, Alabama (DMA #45) - lead the television station and all associated digital, mobile, and social assets. The GM also serves as the station’s Director of Sales. The ideal candidate brings proven expertise in leading broadcast operational teams within sales‑driven organizations, a strong grasp of advanced digital advertising solutions, and new business development. They possess extensive experience developing locally‑originated content across OTT, linear, web, and social platforms, driving audience engagement and expanding overall reach. Additionally, the successful leader promotes a winning culture of teamwork across all station departments and focuses on operational efficiencies, growth in programming performance, and new local revenue generation. Essential Duties And Requirements Minimum five years of leadership experience at a commercial broadcast television station with accompanying digital assets. Demonstrated strategic vision, focused execution, and a track record of local outreach and community involvement. Proven ability to pursue new business development, manage inventory, rates, political sales processes, and revenue forecasting. Experience managing high‑performing sales and news teams, collaborating with department heads, and fostering teamwork across station operations. Effective engagement with local community leaders and development of long‑term relationships with key station clients. #J-18808-Ljbffr