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Executive Director

$75k - $80k

Primrose Schools

Executive Director

The Executive Director is responsible for driving overall school success, with a strong emphasis on enrollment growth, family experience, and operational excellence. This leader is highly strategic, results-oriented, and thrives in a fast-paced environment, balancing big-picture thinking with decisive action.

Key Responsibilities:
  • Own and drive enrollment strategy, ensuring consistent pipeline growth and full classroom capacity
  • Lead tours with confidence and urgency, converting prospects into enrolled families
  • Analyze enrollment trends and adjust strategies quickly to meet targets
  • Partner with marketing to execute local campaigns, community outreach, and lead generation initiatives
  • Deliver measurable, short-term results while building sustainable long-term growth
Family Experience & Communication
  • Serve as the primary point of contact for prospective and current families
  • Demonstrate exceptional communication skills, building trust and strong relationships with parents
  • Proactively address concerns, resolve issues quickly, and maintain high satisfaction levels
  • Ensure a warm, engaging, and professional school culture
Strategic Leadership & Decision-Making
  • Think strategically and proactively about school growth, staffing, programming, and market positioning
  • Make quick, confident decisions in real-time situations
  • Anticipate challenges and pivot effectively to keep operations running smoothly
  • Lead with a balance of vision and execution
Financial & Operational Management
  • Manage and optimize school budget, including labor, expenses, and revenue targets
  • Use data to drive business decisions and improve profitability
  • Ensure operational efficiency while maintaining high-quality standards
  • Hold team accountable to performance metrics
Marketing & Community Presence
  • Execute and adapt local marketing strategies to increase visibility and enrollment
  • Build partnerships within the community (schools, businesses, events)
  • Leverage social media, referrals, and grassroots initiatives to generate leads
  • Monitor ROI and adjust marketing initiatives quickly
Team Leadership & Culture
  • Hire, develop, and retain high-performing staff
  • Foster a culture of accountability, urgency, and excellence
  • Coach team members to deliver strong parent interactions and enrollment conversions
  • Lead by example with energy, responsiveness, and professionalism
Ideal Candidate Profile
  • Results-driven with a proven ability to grow enrollment or revenue
  • An exceptional communicator who builds trust quickly with families
  • A strategic thinker who can also execute immediately
  • Comfortable making fast decisions under pressure
  • Strong in budget management and business operations
  • Experienced or confident in marketing and lead generation
  • Highly organized, adaptable, and action-oriented
Benefits:
  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
Education:
  • Bachelor's (preferred)
Experience:
  • Leadership: 5 years (Required)
Work Location:

In person

Compensation:

$75,000.00 - $80,000.00 per year

Vacancy posted 6 hours ago
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