Freelance SEO Content Writer

Role Description

Productsup is a Berlin-based company with a strong international customer base, and we’re looking to rapidly scale our reach within the digital commerce landscape. Are you an SEO content wizard who uses the magic wand of words to make complex concepts simple? Ready to define content design strategies and complement product concepts with high-impact, user-centric copy? Join our team as a Freelance SEO Content Writer and play a key role in building our topical authority and driving organic growth!

In your first 3 months you will:

• Familiarize & Align: Understand the Productsup platform, our e-commerce/marketing tech environment, and master our brand's voice and tone.
• Execute the Roadmap: Work closely with the SEO Manager to execute the immediate content calendar, delivering high-quality, SEO-optimized content against the established roadmap.
• Launch Glossary Initiatives: Research, write, and optimize B2B SaaS glossary pages for complex industry terms and product-specific technical concepts.
• Integrate AI Tools: Integrate advanced AI agents (such as Claude and Gemini) into your research and drafting workflows to accelerate content production while maintaining premium quality.

In your first 6 months and beyond you will:

• Own Content Strategy: Propose advanced content strategies, map out keyword clusters, and present data-backed optimization plans to the SEO Manager.
• Produce Long-Form Research: Write in-depth, well-researched long-form articles grounded in original research and data to establish deep topical authority.
• Collaborate Cross-Functionally: Partner directly with Marketing, Product, and Design teams to ensure a consistent user-centric voice across landing pages and SEO touchpoints.
• Build End-to-End Experiences: Apply basic HTML/CSS knowledge to independently create, layout, and maintain high-converting SEO landing pages.

Qualifications

• 5–7 years of technical content writing experience, with at least 3 years deeply focused on B2B SaaS products.
• SEO Tool Mastery: Deep hands-on experience with tools like Ahrefs, SEMrush, Surfer SEO, and Google Keyword Planner to identify content gaps and keyword clusters.
• Proven B2B Portfolio: Demonstrated experience writing technical SaaS glossaries, structured knowledge bases, or long-form research pieces.
• Topical Authority Expertise: A strong understanding of how individual technical pages and glossary terms support broader SEO cluster strategies.
• AI-Native Workflow: Comfortable using generative AI tools (Claude, Gemini, etc.) to streamline research and scale content creation effectively.
• Technical Translation: The ability to quickly grasp complex tech/e-commerce architectures and explain them clearly through engaging text, visuals, or infographics.
• Education: Bachelor's or Master's degree in Marketing, Communications, Computer Science, IT, or a related field.

Benefits

• A flexible freelance collaboration with competitive project or hourly rates at a growing company.
• The freedom to work fully remotely, because we know outstanding talent knows best how and where to work.
• A unique and thorough onboarding introduction to ensure you learn the ins-and-outs of our product and target audience.
• Direct collaboration with a world-class marketing team passionate about SEO, technology, and e-commerce.
• The opportunity to take ownership of our glossary and topical authority strategies, directly impacting the company's organic growth.
• An inclusive, international environment collaborating with stakeholders from a company representing 40+ nationalities.