Specialist, Media Operations

Specialist, Media Operations

The Specialist, Media Operations supports the operational governance, financial integrity, technical measurement infrastructure, VIN feed coordination, and OEM co-op compliance of AutoNation's media ecosystem. This role serves as an important operational partner within the enterprise media ecosystem, working closely with Finance, Marketing Analytics, Performance and Awareness Media teams, IT, and Agency partners to ensure media activity is fiscally accurate, technically enabled, operationally compliant, and performance-protected. The Specialist supports budget reconciliation, campaign tracking, inventory feed maintenance, and compliance monitoring while helping maintain the systems, processes, and documentation that power media performance. The ideal candidate is detail-oriented, highly organized, and comfortable working across financial, technical, and operational workflows in a fast-paced media environment.

Key Responsibilities

Operational Excellence & Data Integrity

• Support media operational processes to ensure fiscal accuracy, measurement integrity, and compliance across media investments.
• Maintain tagging, tracking, taxonomy, and naming convention standards across all channels and partners.
• Support governance documentation, operational SOPs, and quality assurance processes.
• Assist in identifying process improvements across finance, feeds, tracking, and reporting workflows.

Media Technology & Ad Operations

• Partner with Marketing Analytics, Digital Marketing, IT, and agency teams to ensure tracking and tagging accuracy.
• Support VIN-level and store-level feed coordination to ensure inventory is activated correctly across platforms and remains OEM compliant.
• Conduct platform-level QA reviews within Google Ads, Meta, and other media platforms to validate campaign setup, tracking, audience configurations, and operational compliance.
• Support VIN-level and store-level feed coordination to ensure inventory is structured and activated properly across platforms.

Financial Operations

• Manage monthly invoicing workflows and partner with Marketing Finance and Analytics on reconciliation activities.
• Monitor budget pacing and validate alignment between agency reporting and internal budget trackers.
• Support forecasting and proactively flag financial risks or discrepancies.
• Ensure accurate Coupa uploads, approvals, and documentation alignment.

Agency & Cross-Functional Partnership

• Maintain operational alignment between Marketing Analytics, Paid Media, and Agency execution.
• Serve as an operational point of contact for agency teams to address budget, pacing, and tagging questions.
• Support process improvements related to reporting, measurement, and operational workflows.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Finance, Communications, or a related field.
• 2-4 years of experience in media operations, ad operations, digital marketing, advertising, analytics, or related fields.
• Working knowledge of media planning and buying processes across traditional and digital channels.
• Experience with campaign tracking, tagging, QA processes, attribution, and ad operations workflows.
• Familiarity with major advertising and analytics platforms including Google Ads, Meta Ads Manager, Google Analytics (GA4), Campaign Manager, or similar tools.
• Experience working with budget management, invoicing, reconciliations, forecasting, or financial reporting preferred.
• Proficiency in Microsoft Excel; experience with reporting and visualization tools such as Power BI, Qlik Sense, Tableau, or similar platforms preferred.
• Strong attention to detail, organizational skills, and ability to manage multiple priorities in a fast-paced environment.
• Strong communication and cross-functional collaboration skills with the ability to work effectively across Analytics, Finance, Media Strategy, IT, and Agency teams.
• Automotive, retail, franchise, or multi-location marketing experience is a plus.

Exciting Benefits and Perks Await You:

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers.
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide.

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.