Social Media Specialist (Instagram & Short-Form Video)

Job Description

Hi, I’m John. I run Two-Brain Business. We’re the biggest mentorship company for gym owners in the world.

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I'm hiring someone to run my personal Instagram along with our brand account: content strategy, filming, video editing and copywriting.

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Here’s how we work:

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All of our content starts in two places: our YouTube channel and our weekly client trainings.

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Your job is to take that raw material and turn it into ideas and formats that work on Instagram (reels, carousels, stories and other short-form social content).

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You won't do it alone. Our marketing team is a Head of Media and a Content Director, and you'll work closely with both to set social media strategy, plan the content calendar and get feedback.

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We batch filming into preset content days (video production and on-site shooting).

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These happen on-site in Jupiter, Florida. You'll need to be on site for those days.

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Everything else can be done from anywhere.

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Here's the honest version of the job:

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This role succeeds or fails on the content days.

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We need someone who can show up with a well-thought-out plan and make the most of every minute I can dedicate to content.

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The job also includes admin stuff: scheduling, posting, ManyChat DM automations, tracking analytics and engagement, replying to comments, etc.

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Success for us is lead generation: the number of conversations we start with gym owners, not our follower count.

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You'll travel for our annual Two-Brain Summit and possibly other quarterly events.

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Reasons you should not take this job:

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I move fast, and can change my mind. The role will evolve. If you are inflexible, you'll be miserable.

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You do not like receiving honest and direct feedback.

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You’re applying because “you really like fitness.” We work with gym owners, but what we do is business coaching. This is B2B social media marketing.



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Details:

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This is a full time W-2 position. The role requires being on-site in Jupiter at least 1 day per week. Compensation is up to $5,000 a month depending on experience. 
 

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Your experience:

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You've grown an Instagram account before. 

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You can edit vertical reels in Premiere Pro, CapCut, Instagram Edits or similar video editing software. Green screen, clip assembly, captions, etc.



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Your copywriting (captions and carousels) is clean enough that nobody has to fix it before it posts. 



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You know ManyChat. 



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And you live close enough to Jupiter that being on site for 1-2 filming days per week is not an issue.

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How to apply


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Email View email address on ziprecruiter.com. Subject line: "John, your search is over." 

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Send:

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1. Your resume.

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2. The Instagram handle(s) you've grown.

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3. A short case study. What did you do to grow it, and what would you do with ours?

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4. An audit of @twobrainbusiness from June 2026 to now. What's working, what isn't and one thing you'd change.

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5. A reel concept. Here's a clip ( we made from a recent podcast episode ( We want to stop clipping long-form into shorts and start making original reels. What would you have made to promote this episode instead, and why does it beat the clip?


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6. Links to three or more Instagram reels you personally edited. Bonus if you filmed them too. 

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Bullet points are fine for all of it. I care about how you think, not how it's formatted.