Analyst, Consumer & Category Insights

Consumer & Category Insights Analyst

Coca-Cola Beverages Florida (Coke Florida) is looking for an analyst who's genuinely curious about why consumers buy and motivated to turn that curiosity into commercial impact. You'll sit on the Marketing team within Category Management and work across consumer insights, beverage segmentation, and category analytics to help shape how we go to market across retail, convenience, and foodservice channels in Florida.

Key Responsibilities

Consumer Insights

• Support Commercial Operation Marketing Team and Coke Florida system with program, asset and brand shopper insights to further Coke Florida availability and SOVI.
• Mine Nielsen Discover and internal data to surface category trends, shopper behavior shifts, and portfolio performance opportunities across CCBF's Florida territory.
• Build localized, insight-driven selling stories that support Sales, Shopper Marketing, and Category Management teams - translating data into clear, decision-ready narratives.
• Assess innovation performance and evaluate how new products and packages resonate with Florida shoppers at the channel and retail partner level.
• Embed shopper insights into end-to-end commercial planning including digital media, POS, and seasonal programming.

Beverage Segmentation

• Work with Coke North America to ensure Coke Florida receives the latest beverage segmentation data, insights, and capabilities from the Coke system.
• Support front line sales team to sell with beverage segmentation via maintenance of frameworks and related sales aides. Partner with Sales capability to provide training and develop tools for field sales organization and customer teams and ensure segmentation is operationalized and integrated in the field.
• Partner with Marketing Director and FSOP team to develop and maintain insights and framework for food service and on-premise channel.
• Partner with Segmentation Integration to commercialize beverage segmentation, maintain tools and training aids.

Category Analytics & Insights

• Support the Manager, Category Management in developing and maintaining category reviews, assortment recommendations, and shelf strategies for key retail partners including Publix, Walmart, 7-Eleven and more.
• Analyze retailer and syndicated data to identify gaps, white space, and growth opportunities at the category and SKU level.
• Prepare data-driven presentations for customer-facing category reviews and internal trimester planning cycles.

What We're Looking For

• Bachelor's degree in Marketing, Business, or related field; 3+ years in consumer insights, category management, or shopper analytics - CPG/beverage preferred but not required.
• Hands-on proficiency with Nielsen Discover and Nielsen Spectra preferred; additional syndicated data tools (Circana/IRI) a plus.
• Strong Excel and PowerPoint skills required; Power BI or Tableau experience preferred.
• Ability to translate complex data into a clear business story and present confidently to senior stakeholders and retail partners.
• Proactive, detail-oriented, and comfortable managing multiple workstreams under tight deadlines.

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed. Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship. Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.