Social Media Exec
Full-time
Tesla
As Social Media Exec, you will be the driving force behind Formula E’s daily digital presence, keeping our content moving as fast as our cars. You will manage our global channel output, turn high-voltage racing into platform-native stories, and interact directly with our fan community. Whether executing live race-weekend coverage, spotting viral audio trends, or building conversation around our drivers and teams, your goal is to make every post timely, engaging, and relevant for the next generation of motorsport fans. About Formula E: Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway. Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds. Currently achieving 0-100 kmh in 1.8 seconds. Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility. The Role:
- Community & Fan Engagement: Act as the frontline voice across our channels — sparking conversations, moderating comments, and building a loyal global community.
- Content Creation & Scheduling: Manage the social media calendar, creating and scheduling short-form vertical videos (TikTok, IG Reels, Shorts), memes, and graphic assets.
- Live Race-Weekend Coverage: Deliver fast-turnaround real-time coverage during race windows, posting trackside action, driver clips, and instant updates with zero lag.
- Trend & Cultural Monitoring: Spot emerging trends, viral audio hooks, and cultural moments that Formula E can authentically lean into.
- Analytics & Performance Tracking: Gather platform performance data, track fan sentiment, and partner with the Insights team to continuously improve content reach and engagement.
- Cross-Functional Collaboration: Partner with Marketing, Creative, Comms, and Broadcast teams to support integrated campaigns and amplify partner stories.
- Digital & Community Track Record: Proven background assisting in managing social media accounts and active digital communities for a global brand, sports property, or entertainment business.
- Versatile Copywriting: Exceptional copywriting skills with the ability to seamlessly shift tone—from witty and hype-driven to professional and informative.
- Platform Mastery: Deep understanding of native platform mechanics and tonal differences across TikTok, Instagram, Threads, X, Facebook, Snapchat, and LinkedIn.
- Mobile Editing & Content Basics: Hands-on experience with mobile editing apps (CapCut, mobile video tools), basic Photoshop, and social management/scheduling software.
- Live Event Agility: Calm, sharp, and detail-oriented under the fast-paced pressure of live race windows.
- Data Literacy: Comfortable using platform analytics to evaluate post performance and refine community strategy.
- 25 days' annual leave, Birthday day off and Wellbeing leave
- Opportunity to extend your stay if travelling for a race event
- Health Cash Plan and access to the Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer and carer's leave
- Cycle to Work and Electric Car Scheme
- Formula E store discount
- Regular social events and employee working groups
Vacancy posted 2 days ago
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