Market & Customer Intelligence Manager

Company Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Market and Customer Intelligence Manager defines long-term strategy for the commercial organization by deepening our understanding of current and potential customers of Alaska Airlines (AS) and Hawaiian Airlines (HA). As an individual contributor, this person will play a key role by being a subject matter expert in our market and customer data. They will do this by developing our customer data platform as well as performing statistical analyses and advanced predictive modeling to derive result-oriented insights.

Key Duties

• With minimal direction from leadership, exercise considerable judgment to perform complex, rigorous statistical analyses and machine learning modeling, including forecasting of customer behavior, to develop and continuously improve segmentation, near-term value, and lead scoring.

• Act as a subject matter expert in market and customer data and analysis.

• Mine data for customer insights to make recommendations for optimization across markets, customer segments, strategic business priorities, and customer engagement initiatives.

• Lead the development of a customer data platform including bringing together data from a variety of sources, enhancing the data by tying sources together, and enhancing gold layer data sources with sophisticated business logic.

• Apply strong critical thinking skills to challenge assumptions, identify gaps, and ask probing questions that deepen understanding and improve decision-making across a wide variety of domains and teammate skillsets.

• Proactively drive analysis to inform strategic business decisions with an unending focus on driving outcomes.

• Effectively communicate complex analysis and insights to stakeholders of all types both inside and outside of the commercial organization such as brand marketing, e-commerce, and IT services.

• Collaborate effectively with business and technical stakeholders by both understanding business goals and needs as well as proactively aligning with other data-focused peers to align best practices and refine your approach.

• Partner with IT engineers to drive the continuous improvement of our data collection processes.

Job-Specific Experience, Education & Skills

Required

• Minimum of 4 years of experience in data analysis within aviation, e-commerce, behavioral economics, marketing, or customer insights and analytics, or related field.

• Bachelor's degree in data science, industrial engineering, statistics, applied mathematics, economics, or related quantitative field, or an additional two years of relevant training/experience in lieu of this degree.

• Solid understanding of statistical concepts and methods relevant to modeling, including hypothesis testing, forecasting and regression analysis (linear, logistic, etc.), as well as supervised and unsupervised machine learning.

• Demonstrated experience working with large, complex datasets from disparate sources, including data mining, cleaning, manipulation, and preparation.

• Proficiency in Structured Query Language (SQL) and with a programming language such as Python or R for data manipulation and analysis.

• Excellent communication skills, including experience presenting to executive level leadership and communicating complex ideas in an understandable manner to technical and non-technical audiences.

• Database design experience using relational databases such as Oracle, Databricks, Snowflake, etc. for data engineering, analytics or machine learning.

• Detail oriented and highly organized, with the ability to multi-task and work independently in a very dynamic environment.

• Comfort with ambiguity; ability to thrive with minimal oversight and process.

• High school diploma or equivalent.

• Minimum age of 18.

• Must be authorized to work in the U.S.

Preferred

• Professional airline experience.

• Proficiency in data visualization tools such as Power BI or Tableau.

Job-Specific Leadership Expectations

• Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

• Create a culture where all employees feel safe and they belong.

Salary Range

$99,850 -- $149,800 / year

Salary Details

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note: We don't typically hire at the top of the range.

Total Rewards

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air

• Comprehensive well-being programs including medical, dental and vision benefits

• Generous 401k match program

• Annual bonus plans

• Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 ("Section 503") and the Vietnam Era Veteran's Readjustment Assistance Act of 1974 ("VEVRAA"). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT - regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

Apply by 7:00 PM Pacific Time on

6/11/2026

FLSA Status Exempt
Employment Type Full-Time
Regular/Temporary Regular
Location Seattle - Corporate HQ
L: #LI-B
Job Locations USA-WA-SeaTac
Requisition ID 2026-18892
Category Corporate & Operations