Corporate Automotive Dealership Sales Trainer

Job Description

Job Description

Description:

Job Summary

Advantage Dealer Group is seeking a Corporate Automotive Sales Trainer to join our dynamic dealership group. You will be responsible for designing, delivering, and optimizing sales training programs across our network of dealerships.

This role focuses on elevating product knowledge, refining objection-handling skills, and implementing scalable performance metrics to maximize revenue. You will partner with dealership management and HR to onboard sales new hires, upskill existing sales teams, and execute proven sales methodologies to increase close rates, gross profit per unit, and customer satisfaction scores.

Benefits

? Competitive Pay - ($90,000 to $120,000)

? Performance-Based Incentive Bonuses

? Medical, Dental, Vision, and Life Insurance

? 401(k) Retirement Plan

? Short and Long Term Disability 

? Paid Time Off

? Paid Training & Professional Development 

? Employee Discounts

Responsibilities

? Curriculum Development : Design, maintain and update comprehensive sales training materials, presentations, online modules, role-play scenarios, and product knowledge playbooks tailored to specific dealership brands.

? Onboarding & Training: Facilitate ongoing training sessions, sales new hire orientation, personalized coaching plans, CRM utilization, and effective lead management.

? In-Dealership Coaching : Travel to dealership locations to provide on-site training and support. Observe live sales encounters, listen to recorded calls, provide actionable feedback.

? Product & Process Training: Educate sales staff on the features and benefits of new vehicle lineups and standardize sales processes across all locations. Conduct ride-alongs, sales floor walk-through, and demonstrate best-in-class vehicle presentations and test drives.

? Sales Methodology: Ensure consistent sales journey across all locations, teaching staff how to effectively uncover customer needs, overcoming objections, and present financial options.

? Performance Analysis: Monitor dealership KPI’s and sales metrics such as: closing rates, appointments set, transaction values, and customer satisfaction/retention. Analyze these areas to identify skill gaps, future training needs, and specific areas of improvement.

Qualifications

? Experience in automotive sales training, sales operations, or multi-location sales leadership

? Proven leadership skills with the ability to motivate, build trust, and drive compliance with sales standards across all levels of dealership staff

? Experience building and implementing scalable sales processes and systems

? Strong background in KPI development, performance tracking, and accountability structures

? In-depth knowledge of dealership sales operations, financing, and CRM/DMS software

? Exceptional communication skills, public speaking, and one-on-one coaching abilities

? High accountability mindset with a focus on results and exceeding targets

? Hands-on leader who thrives in the field and can simplify complex strategies for trainings

? Ability to travel regularly across dealership locations to provide on-site training and support

? Willing to submit to pre-employment background check

About Us

The Advantage Dealer Group is a multi-dealership group with 7 stores and over 500 employees. We pride ourselves on building a supportive, team-oriented culture where employees can continuously grow and succeed. We are committed to creating an exceptional work environment because we know our employees are our greatest asset. Thanks to our incredible team, we’ve earned numerous industry awards and benchmarks - and we continue to grow!

Advantage Dealer Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Qualifications

? Experience in automotive sales training, sales operations, or multi-location sales leadership

? Proven leadership skills with the ability to motivate, build trust, and drive compliance with sales standards across all levels of dealership staff

? Experience building and implementing scalable sales processes and systems

? Strong background in KPI development, performance tracking, and accountability structures

? In-depth knowledge of dealership sales operations, financing, and CRM/DMS software

? Exceptional communication skills, public speaking, and one-on-one coaching abilities

? High accountability mindset with a focus on results and exceeding targets

? Hands-on leader who thrives in the field and can simplify complex strategies for trainings

? Ability to travel regularly across dealership locations to provide on-site training and support

? Willing to submit to pre-employment background check