Lifecycle Marketing Manager

Job Description

Job Description

Why We Exist and What We Do :

At Dr. Squatch ( we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and SMS lifecycle campaigns, with a focus on driving engagement, conversion, and retention. The ideal candidate has strong hands-on experience in email and SMS marketing, can independently manage campaigns from ideation through reporting, and is comfortable partnering cross-functionally in a fast-moving eCommerce environment. This role will lead campaign calendar development, campaign ideation, and the A/B testing calendar across email and SMS, including test execution, performance reporting, and recommendations for ongoing optimization.

This role will report to the Senior Marketing Manager, Lifecycle.

This is a full-time role with company benefits based in Marina Del Rey, CA.

The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Own and manage the email and SMS lifecycle campaign calendars across launches, seasonal moments, promotions, and brand priorities.
• Lead lifecycle campaign ideation and translate business goals into compelling email and SMS concepts.
• Manage end-to-end campaign execution, including briefs, segmentation, QA, scheduling, deployment, and reporting.
• Partner with integrated marketing, creative, web, merchandising, and international teams to align lifecycle campaigns with broader company priorities.
• Build and manage customer segments in Klaviyo and Postscript to support more personalized, performance-driven communications.
• Identify, execute, and report on A/B tests across messaging, creative, offers, timing, segmentation, and channel strategy.
• Monitor campaign performance and share insights to improve engagement, conversion, and revenue.
• Coordinate with agencies / platform partners to improve performance and explore new testing, personalization, automation, and beta opportunities.
• Apply email and SMS best practices, including deliverability, list health, inbox placement, sender reputation, compliance, and QA.
• Stay current on lifecycle marketing trends and proactively bring forward ideas to improve program performance.

About You:

• 4-5+ years of experience in lifecycle marketing, email marketing, CRM, or retention marketing, ideally in a DTC/eCommerce environment.
• Strong understanding of email and SMS marketing fundamentals, including segmentation, personalization, testing, deliverability, and customer journeys.
• Proven ability to independently manage email and SMS campaigns from concept through launch and reporting.
• Experience building campaign calendars and managing multiple deadlines, stakeholders, and cross-functional priorities.
• Strong analytical, communication, and project management skills, with the ability to turn campaign data into clear insights and recommendations.
• Excellent attention to detail, problem-solving skills, and commitment to strong QA.
• Familiar with Google Workspace; familiarity with HTML/email coding is a plus.
• Someone who gets things done without perfect resources, takes ownership, proactively helps others, stays positive, and has a good sense of humor.

#LI-TC1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy , please review

Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ's resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume . This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ's Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.