Director of Communications

The Director of Communications is responsible for developing and executing integrated, omni-channel communications strategies and plans to build brand awareness, engage target audiences, and drive program and event participation. This role oversees external communications, channels and media relations efforts and manages a team of specialists and external vendors. The Director of Communications leads ASGCT brand standards, collaborating closely with internal stakeholders and marketing staff to achieve campaign and organizational goals that enhance the overall brand. Primary Responsibilities Collaborate with internal partners and lead the development and execution of cohesive communications strategies and campaigns to enhance brand visibility and member engagement. Define, evolve and manage ASGCT’s brand/identity standards to ensure clear and consistent articulation of key messages, visual brand adherence and desired brand positioning. Responsible for the development and execution of media relations campaigns; serve as the primary point of contact for media inquiries and interview requests; create and maintain a library of key messages, talking points, and other PR resources. Create and lead ASGCT’s content calendar and editorial plans to ensure messaging consistency and optimal audience engagement. Lead and manage a creative communications team, ensuring achievement of marketing communications objectives and tactical support to internal stakeholders. Accountable for marketing and communications channel operations and platforms, including websites, social media, email, podcasts, video, collateral, exhibits, and newsletters. Measure and regularly report communication campaign and channel performance, implementing data-driven optimizations to maximize ROI. Develop and manage annual and programmatic communications and channel budgets. Track and report performance, including utilization and ROI to maximize impact and ensure efficient use of resources. Other duties as assigned. Required Skills and Experience Bachelor's degree in marketing, communications, or a related field; Master’s preferred. 7+ years of related experience in marketing, communications or public relations, with a proven track record of developing and implementing successful omni-channel campaigns. Expertise in digital and traditional marketing communications and operational platform management. Strong project management, vendor relations and budget management skills. Excellent written and interpersonal communication skills. Ability to lead and mentor a team of creative communications professionals. Experience with non-profits, associations, or academic institutions strongly preferred. Some evening and weekend work, as needed. Occasional lifting, up to 50 pounds. Ability to travel up to 2 weeks per year. #J-18808-Ljbffr