Brand Manager

About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include: In this Brand Manager role, you’ll play a critical role in shaping the future of the Thinx® brand in North America. This role is well‑suited for an experienced brand marketer who thrives in a fast‑paced, collaborative environment and is motivated by building purpose‑led brands with cultural relevance and impact. The Brand Manager is accountable for driving business planning and marketing execution for the Thinx® brand and the objective of this role is to deliver sustainable, organic growth grounded in deep consumer understanding, clear brand positioning, and strong innovation and marketing plans that drive sales, profit, share, and brand equity. As a Brand Manager, you will put the consumer at the center of every decision and influence a broad set of internal and external partners within a matrix organization—including Supply Chain, Finance, Sales Operations, regional teams, and agency partners—to deliver strong DTC and brand outcomes. This role reports to the Senior Brand Manager. Develop and execute the Thinx® brand strategy to drive awareness, loyalty, and profitable growth, ensuring consistent brand expression across all consumer touchpoints. Define, track, and act on key brand health and performance metrics, including market share, penetration, and consumer loyalty. Lead market analysis, competitive benchmarking, and consumer research in partnership with insights teams to identify trends and growth opportunities. Translate consumer insights into clear brand claims, strong positioning, and product and innovation priorities. Manage the local product portfolio, including innovation, pricing, and packaging, and lead integrated go‑to‑market planning for new product launches. Partner closely with Trade Marketing and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail and DTC channels. Track and manage brand financial performance, identifying opportunities to improve profitability through pricing, portfolio, or efficiency initiatives. Collaborate cross‑functionally with Supply Chain, Finance, Sales Operations, and regional teams to ensure seamless execution and market readiness. Manage external agency partners, including Shopify and Publicis Sapient, to deliver strong DTC and brand outcomes. To succeed in this role, you will need the following qualifications: Required Qualifications 7+ years of prior marketing experience in brand management or closely related roles. Bachelor’s degree in Marketing, Business, or a related field. Strong understanding of all P&L management levers, with a proven track record of delivering business results and driving brand growth in a competitive environment. Strong communication, presentation, and influencing skills, with the ability to clearly articulate ideas in English. Strong analytical, problem‑solving, decision‑making, influencing, and storytelling/communication skills. Entrepreneurial, can‑do mindset with the ability to break down growth barriers, keep projects on track, and perform effectively in changing circumstances. Collaborative working style with the ability to bring diverse teams together, challenge the status quo, take initiative, and move ideas forward. Preferred Qualifications MBA or advanced degree. Experience with DTC‑native or highly eCommerce‑driven brands. Hands‑on experience with Shopify and managing external partners for DTC website/platform operations. Familiarity with Conversion Rate Optimization (CRO), A/B testing, and user journey mapping. Experience driving brand performance within eCommerce and/or DTC business models, including collaboration with digital, performance marketing, CX, or site merchandising teams. Exposure to demand, volume, or digital channel forecasting, or Integrated Business Planning / S&OP processes. Total Benefits We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly‑Clark is the place for you. Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in‑person collaboration — helping you connect, grow, and innovate while maintaining the balance you value. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. Employment is subject to verification of local policies. Employment is subject to verification of pre‑screening tests which may include drug screening, background check, and DMV check. Veterans and members of the Reserve and Guard are highly encouraged to apply. Kimberly-Clark will support in‑country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

• LI-Hybrid
• J-18808-Ljbffr Kimberly-Clark