Brand Manager

Made Better isn't just a claim; it's our Dare promise.

Dare has been a proudly Canadian, family-owned company since 1889. Throughout our long history, we've created some of the most loved Breton crackers, La Panzanella Artisanal Crackers, Lesley Stowe Raincoast Crisps, and Mary's Gone Crackers - enjoyed by consumers across North America. For over 130 years we had been located in the Kitchener area since the family's original store opened in 1892. Our Head Office is located in Cambridge Ontario Canada and we've expanded our roots far beyond the Canadian boarders to include manufacturing facilities in North Carolina, South Carolina, Washington and Nevada.


At Dare our dedicated team works passionately to uphold our tradition of excellence, innovation and quality in every aspect of our operations. Our state-of-the-art facilities utilize advanced technology to ensure consistency and quality while meeting the evolving needs of our consumers and customers.

The Opportunity

At Dare Foods, a leader in specialty crackers in the US, a marketing career presents a distinctive opportunity for you to shape strategies and assume the role of a general manager for your brands. As the Brand Manager, you will lead the development of brand strategy, marketing programs, and consumer-centric innovation. You will collaborate closely with Sales to drive effective shopper marketing programs, and with external agencies and internal partners to create and execute effective plans to drive business growth and profit. This role requires strategic thinking, leadership, an entrepreneurial mindset and a strong CPG marketing skillset. This is a unique and exciting opportunity for an experienced marketer who wants to create winning brand plans, bring them to life, and deliver strong results.


This position is based in Chicago, Illinois. Dare offers a hybrid working model, where time will be split 3 days in-office and 2 days at-home.


Key Responsibilities

Marketing strategy

• Setting brand strategy grounded in fact-based consumer insights, including target, positioning, and objectives
• Assessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategies

Marketing execution

• Leading agencies and internal stakeholders to create and execute integrated marketing support including consumer promotions, shopper marketing programs,digital media campaigns, partnership programs, new or refreshed package designs and other marketing programs and materials

Business management

• Identifying opportunities for portfolio growth and optimization, and mitigating risks, including developing the annual business plan and growth projections and presenting to senior leadership for alignment
• Managing the P&L to deliver against growth and profit targets

Innovation

• Working with the R&D and Innovation teams to create a robust innovation pipeline driven by consumer trends
• Leading cross-functional teams to bring product and packaging innovations and renovations to market

Who are we looking for?

• Post secondary Degree or Diploma in a Business or related area
• 5+ years of CPG Brand Management experience in the US market with a successful track record of delivering on targets
• Experience managing a brand P&L, leading cross-functional teams, working with shopper marketing programs, and leveraging data and research to identify insights and develop winning strategies
• Proven proficiency in Microsoft Office and SPINS data. Exposure to COGNOS and Vena an asset
• A winning attitude including being results-driven, collaborative and curious with the ability to work in a fast-paced environment

Total Rewards Package : Our Total Rewards package reflects the investment we make in our employees to help them and their families achieve their well-being goals. Total Rewards at Dare Foods includes a competitive base salary, comprehensive health and wellness benefits and retirement programs. In addition, we offer paid time off, career development opportunities as well as reward and recognition programs.

At Dare Foods Limited , we are dedicated to creating an inclusive, accessible, equal-opportunity environment that welcomes all individuals from all backgrounds because we know it will make our company a better place to work. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of application and employment.
We want to thank all candidates in advance for their interest; only those candidates selected for an interview will be contacted. Due to the volume of applications we receive, we cannot confirm the receipt of individual applications or resumes.