Brand Manager

Happy Hospitality
Job Posting: Brand Manager
About the Company:

We are a highly motivated bunch who seek to create a space where you know you are going to have a good time. We are known for our art-inspired spaces that are great for social gatherings.


Our restaurants are wall to wall with lights, murals, and vignettes.

We are the marinara-muddled minds behind Happy Camper, Homeslice, and Paradise Park restaurants. Our brand is glued together by our company culture. Many of our employees have been with the company from the first installment of the brand, Homeslice, and a common thread we share is paying a distinct amount of attention to detail in creating this atmosphere. Currently, we are looking for other team members who would like to grow their careers within the hospitality industry.

This job is for someone who may be looking for something more unconventional than a downtown office and who values building the customer experience from the ground up. The ideal candidate wants something more than a cubical and to really enjoy their work environment and the people they work with. With a restaurant group expanding as rapidly as we have, we need someone who is self-motivated and willing to take initiative.

If you are a passionate and innovative Brand Manager, we invite you to apply and contribute to the success and growth of our restaurant brand. Join our team and help create a memorable dining experience for our valued customers.
Job Summary:

We are looking for a dynamic and creative Brand Manager to join our team. The ideal candidate will be passionate about food, hospitality, and brand development. As a Brand Manager, you will be responsible for crafting and executing strategies to enhance the restaurant group's brand identity, drive customer engagement, and contribute to the overall success of our establishments.

Duties/Responsibilities:

• Develop and maintain a strong and cohesive brand identity for the restaurant, ensuring consistency across all touchpoints, including menus, signage, online presence, in store decor and marketing materials.
• Formulate and implement long-term brand strategies that align with the restaurant's values, target audience, and business objectives.
• Plan, execute, and oversee marketing campaigns to promote the restaurant, seasonal menus, special events, and promotions. Collaborate with the social media team to create compelling content.
• Manage and enhance the restaurant groups online presence, including the official website and social media channels. Develop engaging content and monitor online reviews to maintain a positive brand image.
• Increase and grow SEO traffic to restaurant groups, review Google Analytics for ad reporting & monitor all website traffic analytics.
• Develop strategies to engage and build a loyal customer base. Gather customer feedback, and analyze data to enhance the customer experience.
• Identify and pursue strategic partnerships and collaborations that align with the restaurant's brand and values.
• Manage and enhance the restaurant groups merchandise. Provide merchandise sales updates, new asset suggestions, update merch selling platforms and manage inventory.
• Stay informed about industry trends, competitor activities, and customer preferences. Use market research to inform branding and marketing strategies.

Required Skills/Abilities:

• Proven experience as a Brand Manager, preferably in the restaurant or hospitality industry.
• Strong understanding of branding principles and marketing strategies.
• Strong understanding of social media platforms and emerging trends.
• Creative flair and a passion for culinary experiences.
• Excellent creative and analytical skills.
• Proficient in digital marketing and social media management.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Multitasking and analytical skills.

Desirable:

• Graphic Design experience
• Bachelor's degree in Marketing, Business, or a related field.

Required Leadership Skills/Values:

• Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Decision Making and Problem Solving: Able to identify and analyze program and system problems while offering alternative solutions. Responds well to feedback and takes appropriate actions.
• Professionalism: Displays enthusiasm, dedication, and interest regarding position responsibilities and duties. Expresses willingness to undertake projects, supports organizational goals and endeavors, and demonstrates flexibility in response to changing circumstances. Maintains professionalism in all aspects of job duties.
• Time Management and Initiative: Works with minimal supervision and effectively completes tasks when direction is given.
• Mathematical Reasoning: The ability to choose the right mathematical methods or formulas to solve a problem.
• Oral Expression: The ability to communicate information and ideas in speaking so others will understand.
• Oral Comprehension: The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Problem Sensitivity: The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Attention to detail: A strong sense of attention to detail; proactively advising on mistakes before they are posted/displayed publicly

Required Years of Experience

• Minimum 2 years of experience

Physical Demands & Work Environment

Some positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; standing up to eight hours each day; working in all weather conditions.

Non-Physical Demands


Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.

Schedule:

This is a full-time position with flexibility for occasional evening and weekend work during special events.

• 40 hour week required
• Day Shift/Night Shift - flexible weekly schedule
• Monday to Friday, weekend availability
• On call
• In-office or on-premise work setting

Compensation Details

Compensation: $60-70,000

Benefits & Perks: Health Insurance, Dental Insurance, Vision Insurance, Paid Time Off, Dining Discounts

Department: Marketing

Reports to: Operations


Status: Salary


FLSA Code: Exempt

Location: Chicago

Happy Camper is an equal opportunity employer. We value diversity in gender, race, ethnicity, sexual orientation, gender identity, disability, religion, age, veteran status, life experiences and ideas. We are committed to providing equal employment opportunities and strive to provide an inclusive culture that embraces diversity.

Must be eligible to legally work in the United States.