Marketing and Strategic Growth Coordinator
$65k - $75kAssociation Resource Group, Inc.
Job Description
Job Description
Description:
Job Summary
The Marketing & Strategic Growth Coordinator is a high-output execution role supporting content production, graphic design, campaign operations, events, AI-enabled workflows, and Strategic Growth administration. This position turns strategy into polished, on-brand deliverables and helps ensure campaigns, events, partner initiatives, and marketing operations are completed accurately and on time.
Essential Functions:
- Create polished, brand-compliant social graphics, event promotions, one-pagers, email graphics, presentation and case-study layouts, sponsor assets, and other internal and external marketing materials.
- Maintain reusable design templates and adapt creative across channels while preserving brand standards; support basic short-form video editing, image preparation, and multimedia assembly.
- Use approved generative AI tools to accelerate content drafting, repurposing, research synthesis, campaign planning, design ideation, presentation development, transcript summarization, and workflow efficiency, with appropriate human review.
- Document repeatable AI-assisted workflows and identify opportunities to reduce manual marketing effort without sacrificing quality, accuracy, or brand consistency.
- Maintain campaign calendars, production timelines, content queues, asset status, launch checklists, project trackers, editorial calendars, standard operating procedures, templates, and the marketing asset library.
- Coordinate email campaigns, social scheduling, landing-page content, lists, assets, follow-up requirements, campaign coding, UTM discipline, reporting inputs, and post-campaign documentation with the Director of Marketing and internal Pardot/CRM resources.
- Coordinate case-study interviews, approvals, content collection, and publication workflows.
- Plan and execute smaller regional and partner events, including invitations, registration, venue coordination, signage, attendee communications, photography/video logistics, asset collection, and post-event follow-up.
- Support major ARG events and experiential programs and track MDF commitments, sponsor assets, deadlines, evidence of performance, deliverables, and reconciliation requirements.
- Support Referral Partner and Managing Partner initiatives through communications, collateral, onboarding materials, tracking, meeting materials, event support, campaign execution, and follow-up coordination.
- Prepare recurring marketing performance reports, organize source data for leadership review, and coordinate outside vendors for print, production, web, photography/video, or event support as directed.
Required Knowledge, Skills, Abilities
- Working proficiency in Canva and/or Adobe Creative Suite, with the ability to independently create polished, brand-compliant marketing materials.
- Practical, hands-on proficiency with generative AI tools such as ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly, or comparable platforms for marketing, content, design support, research, productivity, and workflow improvement.
- Strong writing, editing, presentation, and visual judgment, with careful attention to brand standards, quality, and accuracy.
- Excellent organizational and project-coordination skills, including the ability to manage multiple deadlines, stakeholders, events, and deliverables simultaneously.
- Comfort working with CRM and marketing automation teams, campaign reporting, spreadsheets, project-management tools, and digital marketing platforms.
- Proactive, detail-oriented, resourceful, collaborative, and comfortable balancing Strategic Growth and marketing priorities in a fast-paced environment.
Required Education, Certifications/ Licenses, Related Experience
- Two to four years of experience in marketing, communications, events, design, sales enablement, or a related B2B environment required.
- Portfolio examples demonstrating polished, brand-compliant marketing or design work strongly preferred.
- Specific degree, certification, and license requirements have not been designated for this position.
Physical Job Requirements (with/ without reasonable accommodations)
- This position requires the ability to remain in a stationary position (standing and/or seated) all of the time
- This position operates machinery and/or equipment that requires the constant use of hands/fingers/wrists (ex: typing) all of the time
- This position requires the ability to spend all of the time viewing computer monitors.
Travel Requirements
- This position may require overnight domestic travel less than 25% of the time for company, client, industry, or marketing events.
- Anticipated travel may be by car, air, and/or train.
Benefits
- Retirement plan
- Medical, Dental, Vision
- Optional coverages
- Generous paid time off accruals
- Hybrid work environment
Compensation: In accordance with applicable pay transparency laws, the expected salary range for this position is $65,000 - $75,000 annually. The actual compensation offered will be determined based on factors such as experience, qualifications, skills, and location. We are committed to fair and equitable compensation practices, and this posted range reflects our good faith estimate of the compensation we reasonably expect to offer for this role at the time of posting.
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