Director of Ecommerce

Job Description

Director of eCommerce - Full Time - Miami, FL.

The Company

This is a role with a hyper growth DTC brand in the home goods space. They have been recognised as one of the fastest-growing private companies in the US. With their main focus through DTC and Amazon, they already have a loyal national customer base.

The business is scaling quickly and building out its eCommerce leadership. This would be a remote role to begin with whilst the organization builds out a team in Miami.

The Role

The Director of eCommerce will play a central part in the brand's next stage of growth. It's a hands-on, build-focused position rather than one about keeping things ticking over. The ideal person knows Shopify inside out, has a track record of lifting conversion and order value, and spots commercial opportunities before others do. You'll be measured on results, not activity.

What You'll Be Responsible For

Shopify (main focus)

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• Owning the end-to-end site experience and customer journey.
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• Driving up conversion, AOV and attach rate through bundles, upsells and cross-sells.
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• Leading a structured CRO and testing programme, with particular attention to mobile and checkout.
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• Planning and executing promotions quickly and accurately.
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Amazon

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• Strengthening listings, search visibility and catalogue structure.
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• Tracking channel profitability and contribution margin closely.
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• Finding room to scale without eroding margin, while keeping the account in good health.
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Retention

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• Overseeing email and SMS performance to grow LTV and repeat purchase.
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• Making sure CRM campaigns line up with paid media plans and stock levels.
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• Holding the retention team to clear revenue targets.
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Performance

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• Owning core metrics including conversion rate, AOV, ROAS and contribution margin.
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• Leading weekly performance reviews, finding what's holding growth back, and fixing it.
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What You'll Bring

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• Deep Shopify expertise.
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• A proven record of scaling a DTC brand.
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• Hands-on Amazon Seller Central experience.
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• Klaviyo or HubSpot for SMS/Email Marketing
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Benefits

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• Health, Medical, Dental
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• 401k Match
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• Employee Discounts
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• Life Insurance
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• Plus many more
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