Director Performance Marketing Analytics

CONFIDENTIAL SEARCH – Director, Performance Marketing - Consumer Focused Location: Austin, TX or Dallas/Fort Worth, TX – Remote but Quarterly Travel and 1-2 days in office monthly. Compensation: $150,000–$175,000 Base + Short-Term and Long-Term Incentives Benefits: Comprehensive Medical/Dental Benefits, 401(k), Short- and Long-Term Disability, and additional company benefits Education: Bachelor’s Degree Required Sponsorship: No current or future employment sponsorship available

THE OPPORTUNITY

We are conducting a highly confidential retained search for a nationally recognized, consumer-focused organization seeking an accomplished Director of Performance Marketing - Consumer Focused . This is a high-impact leadership opportunity for someone who understands both the art and science of performance marketing and has significant experience within a B2C/consumer environment. We are seeking a person that can use data to tell a story to both the companies prospects but also to internal stakeholders. This is a Marketing role not a data analytics/data scientist. The Director will help determine how significant digital advertising investments are allocated, measured, tested and optimized across multiple geographic markets . This individual will analyze marketing performance, attribution, customer acquisition and conversion data to determine where the organization should—and should not—invest its next advertising dollar. This is not simply a digital campaign management role . We are looking for a strategic, highly analytical marketer who can take complex data, determine what is driving business results, challenge assumptions when necessary, and translate those findings into clear recommendations for senior executives and business leaders.

WHAT YOU’LL DO

Performance Marketing Strategy & Analytics Lead the measurement and analysis of digital advertising performance across multiple channels and geographic markets. Evaluate advertising effectiveness across Paid Search, Paid Social, Display, Retargeting, Programmatic, Video and emerging digital channels. Analyze the complete customer acquisition funnel, including lead generation, lead quality, conversion performance, customer acquisition costs and overall marketing ROI. Identify opportunities to improve marketing ROI, lead quality and conversion performance and quantify the resulting business impact. Establish KPIs and measurement frameworks that connect advertising activity to meaningful business outcomes. Attribution & Media Investment Lead the organization's approach to marketing attribution, media mix optimization and advertising investment analysis. Determine where incremental advertising dollars should be invested based on performance, opportunity, expected return and business objectives. Evaluate when advertising investment should be increased, reduced, reallocated or discontinued. Develop testing methodologies that allow incremental advertising investments to be measured separately from ongoing, “always-on” marketing activity. Advance multi-touch attribution and other measurement methodologies to better understand how various advertising channels contribute throughout the customer journey. Forecasting, Testing & Optimization Develop forecasting, scenario modeling and “what-if” analyses to support advertising investment decisions. Design and evaluate controlled tests to determine the effectiveness of incremental marketing investments. Identify the metrics necessary to determine whether additional advertising investment is creating incremental business value. Partner with internal and external analytics resources to continually improve data quality, measurement methodologies and decision-making capabilities. Executive Communication & Business Partnership Translate complex marketing analytics into clear, concise and actionable recommendations for executive leadership. Develop executive-level reporting that focuses on business outcomes rather than tactical marketing metrics. Present recommendations regarding advertising effectiveness, budget allocation, customer acquisition and marketing ROI. Serve as a trusted advisor who can confidently explain what is working, what is not working, why it matters and what the organization should do next. Partner across Marketing, Sales, Finance, Analytics and other business functions to ensure marketing investments align with broader organizational objectives. Agency & Partner Management Provide strategic oversight of external agencies, media partners, analytics providers and other third-party resources. Establish clear performance expectations and hold partners accountable for measurable results. Evaluate third-party data and recommendations independently rather than relying solely on agency-reported performance. Ensure internal teams and external partners are aligned around common objectives, KPIs and measurement standards.

WHAT WE’RE LOOKING FOR

10+ years of progressive experience in performance marketing, digital marketing, media strategy, marketing analytics or digital advertising analytics. Strong B2C/consumer marketing experience is required. Experience with sophisticated consumer brands and customer acquisition environments strongly preferred. Combination of corporate/in-house and advertising agency experience is highly desirable. Demonstrated experience influencing or managing significant digital advertising investments. Deep understanding of attribution modeling, media mix optimization, customer acquisition, conversion measurement and marketing ROI. Strong knowledge of Paid Search, Paid Social, Display, Retargeting, Programmatic and Video advertising. Experience developing testing methodologies, forecasting models and performance measurement frameworks. Ability to evaluate marketing performance beyond surface-level metrics such as impressions and clicks and connect advertising investment to meaningful business results. Proven ability to turn complicated analytics into a clear business story and actionable recommendation. Strong executive presence with experience presenting to and influencing senior leadership. Intellectual curiosity and confidence to challenge assumptions when supported by data. Experience supporting multiple geographic markets, regions or business units is strongly preferred. Experience managing agencies and third-party marketing/analytics partners.

THE RIGHT PERSON

The strongest candidate will be equally comfortable digging into the data and sitting across the table from senior executives . You will be someone who asks: Are we investing in the right channels? What is truly driving customer acquisition? What is the incremental return from our next advertising dollar? How do we know the investment actually caused the result? What should we stop doing? How do we explain all of this clearly to the executive team? If you enjoy answering those questions—and then using the answers to influence significant business decisions—this could be an exceptional opportunity. and how would you ultimately determine whether the incremental investment was successful?

CONFIDENTIALITY

This search is being conducted with a high degree of confidentiality . Additional information regarding the organization, reporting structure and opportunity will be shared directly with qualified candidates as they progress through the process. #J-18808-Ljbffr Addison Group