Marketing Specialist

Job Description

Job Description

About UltraSourceSince our founding in 1883, UltraSource has served the processing and packaging equipment needs of thousands of companies worldwide in the meat and poultry, seafood, and dairy industries. Our comprehensive offering includes hundreds of products that enable us to custom tailor equipment solutions that meet the production line objectives, labor goals, budget constraints and brand image of our customers.Position SummaryUltraSource is seeking a highly motivated and detail-oriented Marketing Specialist to join our growing marketing team. This is a hands-on role for a marketing professional who thrives in a fast-paced environment and enjoys wearing multiple hats. The ideal candidate is a creative problem solver with experience in B2B industrial equipment marketing and a passion for content creation, digital marketing, social media, ecommerce, and campaign execution.This role requires a true "jack-of-all-trades" marketer who can move seamlessly between strategy and execution while maintaining exceptional attention to detail.ResponsibilitiesContent Strategy & CreationCreate and manage content for website product description pages (PDPs) and sales collateralWrite compelling customer-focused copy tailored to industrial and manufacturing audiencesCoordinate with product managers, sales teams, and vendors to gather technical information and transform it into engaging marketing contentEcommerce & Website ManagementMaintain product information, imagery, and digital assets across web platformsEnsure content accuracy, consistency, and a positive customer experienceGraphic Design & Creative ProductionDesign marketing materials including advertisements, brochures, trade show graphics, email assets, social media content, and presentationsCreate and edit visual content using Adobe Creative SuiteMaintain brand consistency across all marketing channels and materialsProduct Photography & Visual ContentPlan, capture, and edit professional product photography for use across digital, print, ecommerce, social media, and sales materialsCoordinate and execute product photo shoots, including equipment staging, lighting, composition, and post-production editingMaintain and organize UltraSource's digital asset library, ensuring photos and creative assets are current and accessibleOther Duties as AssignedUltraSource is a growing, entrepreneurial organization where team members are encouraged to be adaptable and contribute beyond their primary responsibilities when needed. As business priorities evolve, this position may take on additional projects and responsibilities that support company objectives and customer success.Required QualificationsBachelor 's degree in Marketing, Communications, Business, Graphic Design, or related field2-3 years of marketing experience, preferably in B2B industrial equipment, manufacturing, food processing, or related industriesProficiency in: Adobe InDesign Adobe Illustrator Adobe Photoshop Experience with ecommerce and website content managementStrong copywriting and content development skillsExceptional attention to detail and project management abilitiesAbility to manage multiple projects simultaneously and meet deadlinesStrong communication and collaboration skillsWhy Join UltraSource?Family-owned company with over 140 years of industry leadershipOpportunity to make a direct impact on business growthCollaborative and entrepreneurial environmentExposure to a wide variety of marketing disciplinesCareer growth opportunities within a growing organizationPhysical DemandsMust be able to fulfill all essential job functions in a consistent state of alertness and in a safe manner. While performing the duties of this job, the employee is regularly required to sit, use hands to feel and manipulate, and requires the ability to talk and hear. The employee is occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.