Demand Generation Lead
$100k - $125kConfidental
Job Description
About the Company
We are a growing, venture-backed technology company that is investing in its marketing function to support its next stage of growth.
About the Role
We're seeking a Demand Generation Lead to lead campaign strategy and customer acquisition. This mid-level role combines strategic planning with hands-on execution, building programs that grow pipeline and keep customers engaged. You'll own multi-channel campaigns, manage lifecycle marketing, work with agency partners, and use data and testing to keep improving results.
Responsibilities
- Plan, launch, and optimize multi-channel demand generation campaigns that grow pipeline
- Manage paid, organic, email, and partner channels
- Build lifecycle and nurture programs for key customer segments
- Run ongoing tests to improve conversion rates and acquisition costs
- Partner with Sales and Revenue Operations on lead management and lead quality
- Track and report on performance, ROI, and funnel metrics
- Manage agency and vendor partners and the marketing technology stack
- Find ways to use AI and automation to work more efficiently
Qualifications
- 3–5 years in B2B demand generation, growth marketing, or a related field, with ownership of lead or pipeline goals
- Bachelor's degree or equivalent experience
Required Skills
- Hands-on experience with major ad platforms and marketing automation or CRM tools
- Strong grasp of funnel metrics, attribution, and lifecycle marketing
- Strong analytical skills and comfort turning data into decisions
- Clear writing and communication skills, including campaign copy
- Strong project management and cross-functional partnership skills
- Ability to thrive in a fast-paced, high-growth environment
- Commitment to diversity, equity, and inclusion
Preferred Skills
- Experience at a high-growth technology company
- Account-based marketing experience
- Basic design or HTML/CSS skills
- Experience with AI-powered marketing tools
Pay range and compensation package
- Location: South Florida (preferred)
- Compensation Range: $100,000–$125,000 + 10% bonus
Equal Opportunity Statement
Our client is an equal-opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees.
Vacancy posted 3 days ago
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