Sales Counselor

Help Build Relationships That Drive Occupancy Growth

We're seeking a highly driven, relationship-focused professional to support occupancy growth across both Independent Living and Assisted Living through proactive outreach, referral development, lead generation, and sales support.

This is not a traditional inside sales role. The ideal candidate thrives in the field, enjoys networking and community engagement, and understands how to build trusted relationships that generate tours, referrals, and move-ins.

This role serves as a key ambassador for the campus while partnering closely with Sales Directors and Executive Directors to strengthen community presence and drive census growth.

About the Opportunity

This position combines senior living sales, outreach, business development, and community marketing into one highly visible role. You will actively develop referral partnerships throughout the local healthcare and senior services community while supporting prospect engagement and lead conversion efforts across the campus.

Success in this role is measured by outreach activity, referral relationship development, tours generated, event engagement, and contribution to occupancy growth.

The ideal candidate understands how to balance relationship-building with accountability, structure, and measurable results.

What You'll Own

Referral Source Development

• Build and maintain relationships with local referral sources including hospitals, rehab facilities, skilled nursing communities, home health agencies, hospice providers, physicians, geriatric care managers, senior placement agencies, churches, and community organizations
• Conduct consistent in-person outreach visits to strengthen referral pipelines and generate qualified leads
• Maintain an organized referral partner database and consistent follow-up cadence
• Represent the campus professionally throughout the healthcare and senior living community
• Become a trusted external partner and visible ambassador for the community

Lead Generation & Occupancy Growth

• Generate qualified leads that contribute to Independent Living and Assisted Living occupancy goals
• Support the sales process by nurturing future leads, re-engaging cold prospects, and scheduling tours
• Partner closely with Sales Directors to maintain prospect momentum and pipeline activity
• Assist with CRM follow-up campaigns and outreach initiatives

Events & Community Engagement

• Coordinate and support lead-generating events designed to increase prospect engagement and brand visibility
• Assist with seminars, wellness events, educational workshops, physician speaker series, networking events, and community presentations
• Participate in health fairs, Chamber events, senior expos, HOA presentations, and local networking opportunities
• Support community marketing initiatives and sponsorship opportunities

Marketing & Brand Visibility

• Collaborate with corporate marketing and community leadership on outreach campaigns and local partnerships
• Support social media initiatives, online reputation management, and community awareness efforts
• Identify opportunities to strengthen campus visibility and referral engagement within the local market

Pipeline & Activity Management

• Maintain accurate CRM documentation, outreach tracking, prospect notes, and referral activity
• Monitor outreach performance, lead generation efforts, and sales activity metrics
• Participate in sales meetings, pipeline reviews, and occupancy strategy discussions

What Success Looks Like

• Builds strong referral relationships that consistently generate qualified leads and tours
• Contributes directly to occupancy growth across Independent Living and Assisted Living
• Maintains high visibility and strong professional presence throughout the local community
• Consistently executes outreach efforts with urgency, structure, and accountability
• Demonstrates strong follow-up discipline and prospect engagement
• Successfully balances relationship-building with measurable sales performance

Who This Role Is For

• Professionals with 2+ years of successful sales, outreach, business development, or senior living experience
• Candidates with backgrounds in:
  • Senior living
  • Healthcare marketing
  • Assisted living or memory care sales
  • Home health or hospice outreach
  • Multifamily or hospitality sales
  • Healthcare relationship management
• Strong relationship-builders comfortable with in-person networking and community outreach
• Candidates with proven success generating leads, referrals, or occupancy growth
• Professionals who thrive in both field-based and relationship-driven environments
• Strong communicators with excellent presentation and interpersonal skills
• Candidates comfortable managing CRM systems and sales activity tracking
• Individuals with reliable transportation and flexibility for community events, networking functions, and occasional evenings/weekends

What Sets You Apart

• You are highly relational while remaining results-oriented and accountable
• You are energized by networking, outreach, and building strategic partnerships
• You understand how to turn relationships into tours, tours into move-ins, and move-ins into long-term referrals
• You are proactive, self-directed, and comfortable spending significant time in the field
• You bring professionalism, urgency, and follow-through to every interaction

Compensation & Benefits

At IREG, we invest in our people, because strong leaders build strong communities.

Full-Time Employees receive:

• Competitive salary with growth potential
• Paid Holidays available upon hire
• ZayZoon Access available immediately - access up to 50% of your earned wages on demand
• Paid Time Off (PTO) eligibility after 90 days to support work-life balance
• Comprehensive Medical, Dental, and Vision Insurance effective the 1st of the month following 30 days of employment
• Life Insurance, Disability, and Financial Protection Plans (Critical Illness, Accident Coverage, Legal & ID Theft Protection)
• Education Assistance to support your long-term career growth
• Employee & Resident Referral Bonuses
• Exclusive Employee Rent Discounts at IREG multifamily communities

We're committed to providing stability, growth, and meaningful benefits that support your career and your life.

Why IREG

Integrated Real Estate Group is a leader in senior living and multifamily housing, focused on building high-performing communities through strong leadership, operational excellence, and a commitment to resident experience.

We're growing - and we're looking for people who want to grow with us.

Equal Opportunity Employer

Integrated Real Estate Group is an Equal Opportunity Employer and participates in E-Verify for employment authorization verification.

Ready to Drive Relationships, Referrals, and Occupancy Growth?

If you're ready to build meaningful community partnerships, increase campus visibility, and make a measurable impact on occupancy growth, we want to hear from you.

Apply today.

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