Senior Director Marketing, Americas

The Senior Director Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.Job Duties / Responsibilities may include, but are not limited to:Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the regionProvide strategic input into the product roadmap based on consumer insights, analytics, and market trendsLead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiencesOversee digital assets, social platforms and communities, and product website content across the regionEstablish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubsPartner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executionsDrive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analyticsPosition consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommendLead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and AnalyticsTranslate global brand strategy into effective regional and local executionsEnsure integrated marketing delivery aligned with product and regional plansProvide Americas input into Global Marketing strategyLead segmentation, targeting, and consumer trend analysisOversee propensity modeling and first party researchDeliver actionable insights to drive growth and satisfactionLead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROIAnalyze commercial, product, pricing, and network performanceDeliver competitive and strategic insights to support decision makingKey ExperienceDegree in Business, Marketing, Analytics, or related field preferredMinimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teamsProven track record in developing and executing regional or global marketing and analytics strategiesExperience across brand marketing, media, digital, analytics, or insights strongly preferredKey SkillsExpertise in brand, digital, and consumer marketing supported by advanced analyticsStrong strategic, analytical, and commercial judgmentProven leader with ability to influence senior stakeholders and collaborate cross functionallyDeep understanding of data and insight generation, translating analytics into business actionsClear, effective communicator and leader in multi-cultural, multi market environments#LI-FA1Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at View phone number on click.appcast.io.Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.SummaryLocation: US OH Akron Corp HdqtrsType: Full time