Product Manager

The Blueprint (Role Profile)

Are you ready to help define the next chapter of GEARWRENCH?

GEARWRENCH has built its reputation as a leader in professional mechanics hand tools. The Product Manager - GEARWRENCH Growth & New Categories will help expand that leadership by identifying, developing, and commercializing new product categories that create meaningful incremental growth for the brand.

Reporting to the Director, Product Marketing and based in Hunt Valley, MD, this role will focus on identifying new markets, product categories, technologies, and end-user needs where GEARWRENCH has the opportunity to win.

The Product Manager will combine Voice of the Customer (VOC), market intelligence, competitive analysis, product development, and commercialization to build new businesses for GEARWRENCH. This role will work cross-functionally with Product Development, Engineering, Sourcing, Industrial Design, Brand, Sales, Channel Management, Supply Chain, Finance, Quality, and external partners.

This is an opportunity to help build what is next for GEARWRENCH.

The Build (Responsibilities)
• Identify and evaluate new categories, markets, technologies, and adjacencies that can drive incremental GEARWRENCH growth.
• Develop 3-5 year category strategies and product roadmaps for new and emerging businesses.
• Conduct market sizing, competitive analysis, and financial assessments to determine where GEARWRENCH has the greatest opportunity to win.
• Lead Voice of the Customer (VOC) research to identify unmet end-user needs and translate insights into new product opportunities.
• Monitor market, technology, competitive, pricing, and end-user trends to identify future sources of growth.
• Lead new products from concept through development, commercialization, and in-market success .
• Develop product requirements based on VOC, competitive benchmarking, market opportunity, and financial objectives.
• Partner with Engineering, Industrial Design, Sourcing, Quality, and suppliers to develop differentiated GEARWRENCH products.
• Evaluate new technologies, suppliers, partnerships, and product platforms that can accelerate entry into new categories.
• Develop go-to-market strategies including positioning, pricing, distribution, channel strategy, and launch plans .
• Partner with Brand, Sales, and Channel Management to successfully commercialize new products and expand distribution.
• Support customer presentations and line reviews for new products and growth categories.
• Own revenue, gross margin, pricing, and growth objectives for assigned categories.
• Monitor sales, POS, distribution, margin, and competitive activity and recommend actions to improve performance.
• Manage product portfolio performance, including SKU additions, rationalization, and lifecycle decisions.
• Serve as the business leader for assigned growth initiatives , driving cross-functional alignment and execution.
• Communicate growth strategies, opportunities, project status, risks, and recommendations to leadership.
• Champion end-user-driven innovation, speed-to-market, and continuous improvement across new growth initiatives.

The Toolbox (Qualifications)
• Bachelor's degree in Marketing, Business, Engineering, Product Management, or related field.
• 3+ years of product management, product marketing, innovation, or new product development experience.
• Demonstrated success taking new products from concept through commercialization.
• Experience identifying and developing new categories, markets, or growth opportunities.
• Strong Voice of the Customer, market research, competitive analysis, and analytical skills.
• Strong financial understanding of pricing, revenue, gross margin, and business-case development.
• Proven ability to lead and influence cross-functional teams.
• Strong communication, presentation, collaboration, and project management skills.
• Ability to operate effectively in emerging categories where the product, market, and strategy are still being defined.
• Passion for professional tools, innovation, technology, and understanding end-user needs.

At Apex Tool Group ( we build innovation. Each day, our associates strive to find new and exciting ways to help our customers solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the jobsite - we help build the future.

ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.2 billion in annual revenues. Our 6,700 associates around the world have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX®. Our brands are trusted by the professional trades and DIY enthusiasts alike. With our roots dating back to the 1800's, our tools have driven technological advancements that drive efficiency, speed and safety for customers in a broad range of commercial and consumer markets.

As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You'll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.

Our six core values - Customers Come First, Integrity in All We Do, Continuous Improvement, Innovation for Growth, Passion to Succeed and Best Talent, One Team - drive our daily decisions. Connect with us on social media to learn more - Facebook, Instagram, LinkedIn and Twitter.

If your goal is to work where finding a better way never ends and your ideas become reality, join us and say #WeBuildATG!