Director, Product Strategy

WHO IS USA LACROSSE

USA Lacrosse, a 501(c)(3) nonprofit corporation, is a Recognized Sports Organization of the United States Olympic & Paralympic Committee who proudly serves the sport by bringing the energy and excitement of our efforts to players, coaches, and officials every time they step on the field. We collaborate with passionate experts across the sport to create opportunities for people to enjoy the sport, learn about the game, and keep participants safe, ensuring everyone feels welcome.

As the National Governing Body of men’s and women’s lacrosse in the United States, we support more than 400,000 members to provide national leadership, structure, and resources to fuel and unify the sport's growth and enrich the experience of its players, coaches, officials, parents, and program leaders.

USA Lacrosse believes a diverse team best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who represent the diverse nature of our membership and the national lacrosse community. We are committed to a team culture that ensures everyone feels welcomed, valued, included, and heard.

Mission

As the National Governing Body of lacrosse in the United States, USA Lacrosse fuels the growth, enriches the experience, and fields the best National Teams.

Core Values

• We Influence - Written and Verbal Communication
• We Serve - Customer Focused
• We Create & Innovate - Creativity
• We Collaborate - Peer Relationships
• We are Humble & Honest - Integrity and Trust
• We Embrace Individuality - Diversity
• We Have Fun – Work Hard and Play Hard

If this aligns with who you are and what you are looking for in an organization, keep reading.

POSITION SUMMARY

USA Lacrosse is looking for an experienced Director, Product Strategy to join our team and lead the long-term strategic vision for USA Lacrosse’s membership product strategy. This individual will make informed strategic decisions by analyzing and using the data to understand what products will provide value to our members. You will work cross-departmentally to support our mission, focusing on member products, benefits, and services to drive membership value, acquisition, engagement, and retention to grow our member base and the sport of lacrosse throughout the United States.

You will evaluate and deliver core benefits and services in areas such as athlete protection and safety, liability and accident insurance coverage, rules of the game, coach and officials’ education, national advocacy, and any other programs that will foster the growth of lacrosse and value to our members. This critical role will partner with the Chief of Staff, Business Intelligence to define and drive the strategic framework and direction across all membership categories (Player, Coach, Official, Program Leader, and Fan). You will serve as a consultant by collaborating with team members across all departments to deploy forward-looking strategies to build multi-year plans that will help solve business problems, cultivate innovation, and create new growth opportunities for USA Lacrosse’s membership to ensure return on investment.

If you are an analytical thinker with proven product development experience, not only setting strategy, but also using data to understand what the stakeholder values to come up with innovative ways to enhance membership, this could be a great opportunity for you. You will work with a team of dedicated and talented professionals to support our mission and continue to grow our membership and lacrosse in the United States as we head to the LA28 Olympics and beyond.

A Typical Day Looks Like…

Long-Range Product Strategy

• Leads the strategy for USA Lacrosse’s Long-Range Plan, consulting with the leadership team (LT), cross-departmental teams, and key stakeholders to align priorities, inform decision-making, and ensure all initiatives and product offerings support our goals to double participation to 4M, reach 800,000 annual members, earn $50 million in annual revenue, and field the best National Teams for LA28 and beyond.
• Serves as the advisor for the multi-year strategic roadmap for USA Lacrosse membership products and services by defining where the