Ad Buyer - Social and PPC

Corporate Tools is looking for someone who knows that launching an ad is the starting line, not the finish line. You can build campaigns from the ground up, set up lead magnets and tracking pixels, dig into performance data, and turn what you learn into smarter next steps. You don't just watch the numbers move; you figure out what they're telling you and do something useful with that information. Google Ads and Google Analytics are familiar territory for you. Experience with Google Tag Manager is a plus, as is a willingness to get your hands dirty with platforms like TikTok Ads, X/Twitter Ads, ChatGPT Ads, Apple Ads, WordPress, and Matomo Analytics. Maybe you've been the entire marketing department at a small company, juggling platforms and figuring things out as you go. Now imagine bringing that resourcefulness to a team of digital advertising experts who can challenge your thinking, share what they know, and help you level up. If testing, tweaking, and finding better ways to get results sounds like your kind of fun, let's talk. Wage Up to $80,000 / year 100% employer-paid medical, dental & vision Full coverage for employees — nothing comes out of your paycheck. Plus an annual review with a raise option. Time off that grows with you 22 days PTO + 4 holidays to start. After 3 years it bumps to 29 days, and after 5 years you move to flexible time off — not accrued, not capped. Take time off when you want. Parental leave & 401(k) match Paid parental leave, plus up to 6% company 401(k) matching with no vesting period — it’s yours from day one. Quarterly allowance Spend it on whatever makes work better: a comfier remote setup, continuing-education classes, a plant for your desk, coffee for a coworker, a massage for yourself… really, whatever. No dumb perks (and a trail mix bar) No weekend dog-walking gimmicks that look cool but cost nothing because nobody uses them. We spend on benefits you’ll actually use — an open-concept office, friendly coworkers, a creative environment, and yeah… a trail mix bar. Responsibilities Collaborate with marketing operations, creative, product, and content teams to create, launch, and manage ad campaigns across both social and PPC channels, from concept through reporting. Develop ad copy and creative concepts that speak directly to our customer base across platforms. Use audience and platform data to target the right segments across social and search. Set up and maintain conversion tracking pixels and tags in Google Tag Manager across campaigns. Monitor performance using Google Analytics and platform reporting, and make data-driven optimization decisions. Run A/B tests across creative, messaging, and targeting to refine campaigns on both social and search. Stay current on advertising best practices, platform updates, and industry trends across both social and PPC. Requirements 3+ years creating and managing ad campaigns on platforms that include Google Ads, plus at least two additional specialty ad platforms – ideally including X/Twitter Ads or TikTok Ads. 2+ years with analytics platforms, including tag setup and preview/testing steps. Experience logging into WordPress websites and making simple adjustments. Good writer with a proven track record reporting results to stakeholders. Ability to work independently or in team settings. Why Work Here Some people see an ad. You see 14 things you could test to make it better. Why is one campaign crushing it while another is eating the budget for breakfast? You want to find out, fix what isn't working, and see just how much better you can make it. Experiment with new ideas, follow the data down a rabbit hole or three, and turn your “what if?” moments into real results here. #J-18808-Ljbffr Corporate Tools LLC