Coordinator, Global Social Media Marketing - Calvin Klein
$64.9k - $87.8kCalvin Klein (PVH)
Coordinator, Global Social Media Marketing - Calvin Klein Be part of an iconic story. At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)
POSITION SUMMARY:
The Coordinator, Global Social Media Marketing position within the CALVIN KLEIN CMO Group will play a key role in the execution of the brand’s Global social media marketing and community engagement initiatives on global owned channels, with an focus on YouTube, Facebook, Pinterest, Threads, X, and emerging platforms.RESPONSIBILITIES:
Platform Publishing- Responsible for QA and posting of all content on Calvin Klein global YouTube, Facebook, Pinterest, Threads and X accounts. Publishing times may include pre-work hours, after work hours, and weekends on semi-frequent basis.
- Assist publishing on additional Social platforms, including but not limited to Instagram and TikTok, as needed
- Assist in creation of Global Social briefs
- Support with communications and aggregation of all cross-functional pre- and post-production-related information, including deliverables, production timeline, and talent details
- Conduct market and platform research
- Support Manger with oversight of regional Facebook pages and APAC-specific channels
- Assist in review, editing and providing channel-specific recommendations for regional social content calendars.
- Gather APAC Channel reports, fielding feedback on channel KPIs and performance data
- Support the Manager, Global Social Media with execution of social commerce on Calvin Klein social channels, by creating and maintaining product tags and redirect links for every campaign on an always-on basis
- Assist with implementation and management of platform-specific shopping strategies
- Pull, record and organize YouTube, Facebook, Pinterest, Threads and X metrics for all social media reports — including but not limited to weekly reports, campaign reports, annual reports, and ad-hoc reporting requests.
- Share out learnings with cross-functional team members and leadership regularly
- Assist in keeping Global Social department organized and optimized
- Act as liaison between Social Media team and cross-functional teams
- Process and archive all Global Social team-related invoices
- Assist on Global Social shoots and at events, as needed
- Order product for talent and creators, as needed
QUALIFICATIONS:
2-3+ years of relevant social marketing/creative experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred. Education: Bachelor’s Degree Required- Experience in social media management, community management, content creation, and/or digital community building.
- Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
- Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
- Strong writing and editing skills.
- Analytical, with the ability to provide strategic recommendations based on data.
- Obsessed with the ever-changing landscape of Social Media and internet culture at large
- Deep knowledge and ability to keep up to speed on all critical Global and Regional Social Media platforms
- Thrives working at speed of social and pop culture — works nimbly, quickly, resourcefully, and collaboratively.
- A self-starter and proactive
- Highly strategic and positive with a can-do spirit
- Solid proficiency in Figma, Keynote, Powerpoint, Word, Excel and Google Drive suite.
- Experience with social media publishing, analytic and listening tools. Experience with Sprinklr a plus.
- Experience with paid social a plus
- Must be comfortable working select evenings after-hours and weekends, as determined by the marketing and cultural calendar
- Track and process social media invoices and assist Social Media Manager in keeping department budget details up to date.
- Will make instrumental decisions in content selection and briefing, product tagging strategy, internal tool development and upkeep, and platform maintenance.
- Well versed in social media trends and creator landscape.
- Fast paced creative environment.
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