Director of Business Intelligence

Director of Business Intelligence (FTE) Location: Phoenix, AZ – 426 N 44th Street Schedule: 4 days onsite, Fridays remote Reports To: CFO Description We are building a modern, data-driven organization with a strong focus on performance visibility, analytics, and decision support. Position Summary The Director of Business Intelligence owns the company’s analytical capabilities and is responsible for generating insights that drive decision‑making across the organization. This role goes beyond reporting. It focuses on understanding the business, identifying what matters, and translating data into clear, actionable recommendations—delivered in a visually compelling and intuitive format. A key area of focus for this role is marketing performance and demand generation, including understanding the effectiveness of spend, funnel conversion, and return on investment. This role also plays a key part in advancing the company’s use of AI and advanced analytics to accelerate insight generation, improve decision‑making, and enhance how the business understands performance. Key Responsibilities Insights & Decision Support Own the development of insights that inform strategic and operational decisions. Identify key drivers of performance across revenue, margin, marketing, and operations. Proactively surface trends, risks, and opportunities. Develop new frameworks and approaches to analyze the business. Translate data into clear, actionable recommendations. Marketing Analytics & Performance Own analysis of marketing effectiveness across channels. Evaluate and improve key metrics including CPL, ROAS, and funnel conversion rates. Identify opportunities to optimize marketing spend and improve demand generation efficiency. Partner with marketing and leadership to guide allocation decisions and strategy. Develop frameworks to measure and compare performance across markets, channels, and time. Business Intelligence & Analytics Own the company’s analytical environment, focused on enabling insight generation. Ensure data is structured to support flexible, meaningful analysis. Continuously refine metrics and definitions to better reflect business performance. Ensure alignment across teams on key performance indicators. Visual Storytelling & Executive Communication Own the preparation of executive‑level insights and presentations. Present analyses in a clear, structured, and visually compelling manner. Design dashboards and materials that highlight key takeaways, not just data. Ensure outputs are intuitive, easy to interpret, and focused on decision‑making. Translate complex analyses into concise, executive‑ready narratives. FP&A Partnership Partner with finance to support budgeting, forecasting, and performance analysis. Provide deep analytical support on variances, trends, and key initiatives. Connect operational metrics to financial outcomes. Support scenario analysis and decision modeling. Power BI & Data Modeling Own the Power BI environment, including data models, measures, and performance optimization. Design scalable data models that enable advanced analysis. Develop advanced DAX calculations and analytical logic. Ensure dashboards are performant, user‑friendly, and visually effective. Excel & Advanced Analytics Own complex financial and operational modeling in Excel. Build flexible, driver‑based models to support analysis and planning. Integrate Excel‑based insights into broader analytics and reporting. Cross‑Functional Partnership Work closely with finance, marketing, operations, and leadership teams. Support business leaders in understanding performance and making decisions. Align data, analysis, and business strategy. Process Improvement & Data Strategy Own the evolution of the company’s analytics capabilities. Identify opportunities to improve how the business measures performance. Drive automation and reduce reliance on manual reporting. Help shape long‑term data and analytics strategy. AI & Advanced Analytics Own the evaluation and application of AI tools to enhance analytics and decision support. Leverage AI to accelerate data analysis, identify patterns, and surface insights. Integrate AI capabilities into reporting workflows and analytical processes. Identify opportunities to automate insight generation and reduce manual analysis. Stay current on emerging AI tools and apply them pragmatically to business problems. Qualifications Education Bachelor’s degree in Finance, Accounting, Data Analytics, or related field. Experience 7–10+ years in business intelligence, FP&A, or analytics. Strong experience with marketing analytics and performance measurement. Strong experience with Power BI in a professional environment. Experience supporting executive‑level decision‑making. Experience in multi‑entity or multi‑location businesses preferred. Skills & Capabilities Advanced expertise in Power BI (data modeling, DAX, performance optimization). Advanced Excel skills (modeling, analysis, dynamic reporting). Strong understanding of marketing performance metrics and funnel analytics. Strong financial acumen and understanding of business drivers. Ability to synthesize complex data into clear insights. Strong presentation and data visualization skills. Ability to communicate insights in a clear, concise, and visually compelling way. Experience leveraging AI tools to support analytics, modeling, or reporting workflows. Strong understanding of how AI can be applied to business intelligence and decision‑making. High level of intellectual curiosity and problem‑solving ability. What Success Looks Like Clear visibility into marketing performance and ROI across channels. Improved efficiency of marketing spend and demand generation. Insights that meaningfully influence business and investment decisions. Executive‑ready materials that are intuitive, concise, and visually effective. Strong partnership with finance, marketing, and operating leaders. Continuous improvement in how the business understands and evaluates performance. #J-18808-Ljbffr