Marketing & Communications Coordinator

Marketing & Communications Coordinator

Quest Food Management Services is seeking a creative, energetic, and highly organized Part-Time Marketing & Communications Coordinator to support dining operations at Wright State University. This position serves as the primary marketing resource for campus dining, responsible for increasing student engagement, promoting dining programs, enhancing brand awareness, and driving participation in meal plans, retail dining, catering, and special events. The ideal candidate is passionate about food, social media, graphic design, student engagement, and storytelling. This individual will work closely with culinary, retail, catering, and leadership teams to create compelling marketing materials and digital content that showcase the Quest dining experience.

Essential Duties & Responsibilities

• Social Media Management (25%)
• Develop and execute a comprehensive social media strategy for Wright State Dining.
• Manage content across Instagram, Facebook, TikTok, and other relevant platforms.
• Create engaging photo, video, and written content showcasing food, events, promotions, and student experiences.
• Maintain a content calendar aligned with university and Quest initiatives.
• Monitor engagement, comments, and direct messages.
• Track analytics and recommend strategies to increase reach, engagement, and follower growth.
• Stay current on social media trends and student engagement opportunities.

• Graphic Design & Creative Content (20%)
• Design promotional materials using Canva, Adobe Creative Suite, or similar software.
• Create: Menus, Flyers, Posters, Digital signage, Table tents, Event graphics, Email campaigns, Promotional displays, Branded marketing materials
• Ensure all materials align with Quest brand standards and university guidelines.
• Maintain consistency across all dining locations and marketing channels.

• Menu Development & Digital Signage (15%)
• Design and maintain printed and digital menus.
• Update menu boards and digital screens throughout campus dining locations.
• Coordinate with culinary teams to ensure menu accuracy.
• Create feature menus for special events, catering functions, and seasonal promotions.
• Develop visual merchandising materials that enhance the guest experience.

• Event Marketing & Student Engagement (15%)
• Assist in planning and executing campus dining events, promotions, pop-ups, giveaways, tastings, and themed dining experiences.
• Create event marketing plans and promotional campaigns.
• Coordinate marketing support for orientation programs, meal plan promotions, and campus-wide events.
• Serve as a visible representative of Dining Services at student engagement events.
• Collaborate with student organizations and university departments to increase participation and awareness.

• Business Reporting & Presentations (10%)
• Develop Quarterly Business Review (QBR) presentations for university stakeholders and Quest leadership.
• Create professional PowerPoint presentations highlighting: Sales performance, Marketing initiatives, Customer engagement metrics, Social media performance, Special event outcomes, Student satisfaction feedback
• Assist leadership with presentation materials for client meetings and strategic planning sessions.

• Website & Digital Communications (5%)
• Assist with maintaining dining website content, hours of operation, menus, announcements, and promotional campaigns.
• Support email marketing initiatives and campus communications.
• Ensure all digital communications remain current and accurate.

• Photography & Video Production (5%)
• Capture high-quality food photography and event imagery.
• Produce short-form video content for social media and digital displays.
• Develop visual assets that showcase culinary programs, catering services, and student experiences.
• Maintain a digital library of photos and marketing assets.

• Market Research & Analytics (5%)
• Gather student feedback through surveys, social media, and engagement activities.
• Monitor dining trends, competitor activity, and student preferences.
• Measure effectiveness of marketing campaigns and provide recommendations for improvement.
• Prepare monthly marketing performance reports.

Preferred Qualifications

• Associate's or Bachelor's degree in Marketing, Communications, Graphic Design, Public Relations, Hospitality, or related field (or equivalent experience).
• Experience with: Canva, Adobe Creative Suite, Microsoft Office Suite, PowerPoint, Social Media Management Platforms, Basic Photography and Video Editing
• Strong writing, editing, and communication skills.
• Ability to manage multiple projects and deadlines.
• Experience working in hospitality, food service, higher education, or student-focused environments preferred.
• Knowledge of current social media trends and digital marketing best practices.

Key Performance Indicators (KPIs)

• Growth in social media engagement and followers
• Student participation in dining events
• Marketing campaign effectiveness
• Accuracy and timeliness of menu and promotional materials
• Completion of QBR and stakeholder presentations
• Customer satisfaction and student feedback scores
• Website and digital content accuracy
• Support of retail sales and meal plan marketing initiatives

2030 hours per week (flexible schedule including occasional evenings and weekends for special events)