Director of Sales

Director of Sales | Sun Atlas Power Sun Atlas Power is seeking an accomplished Director of Sales to lead, scale, and optimize our residential solar sales organization. This role oversees sales strategy, revenue growth, and leadership development across multiple acquisition channels, including inbound, outbound, and partner-driven pipelines. The Director of Sales will shape the company’s go-to-market vision, develop scalable sales infrastructure, and drive the performance and culture of a high-impact inside sales team. Key Responsibilities Define and execute the company’s national residential sales strategy aligned with Sun Atlas Power’s growth goals. Build scalable sales frameworks and develop market expansion strategies across multiple states and customer segments. Forecast sales performance and set aggressive yet achievable revenue targets that drive sustained growth. Recruit, develop, and mentor sales leaders and representatives to build a high-performance, metrics-driven culture. Lead through accountability, continuous coaching, and empowerment. Champion professional development programs that support long-term team success. Performance Management Establish and monitor KPIs including close rate, revenue per rep, cost per acquisition, and customer satisfaction metrics. Use analytics and CRM insights to guide decision-making, identify trends, and optimize conversion rates. Develop performance incentive structures and compensation plans aligned with company objectives. Customer Acquisition & Channel Oversight Manage all lead sources including digital marketing, outbound initiatives, referral programs, and channel partnerships. Ensure strategic alignment between marketing campaigns, lead flow, and sales execution. Oversee CRM and funnel health to ensure timely follow-up, lead prioritization, and data integrity. Cross-Functional Collaboration Partner with Marketing, Operations, Finance, and Engineering to ensure seamless execution across the customer journey. Collaborate with leadership on forecasting, budgeting, and capacity planning. Serve as the voice of sales within executive discussions, contributing to strategic direction and organizational priorities. Sales Systems & Process Optimization Own and refine the sales process, CRM workflows, and reporting infrastructure to maximize efficiency and accuracy. Evaluate and implement new technologies, training tools, and automation systems to enhance sales productivity. Compliance & Customer Integrity Uphold Sun Atlas Power’s values of transparency, integrity, and ethical business practices. Ensure all sales practices comply with company policies, utility regulations, and state-level solar standards. Qualifications 3+ years of progressive solar sales experience with demonstrated leadership in a multi-channel environment (required) 3+ years in a senior sales leadership role (Director or Regional Manager level preferred) Proven track record of scaling teams and exceeding revenue targets Deep understanding of solar finance programs (loan, PPA, lease) and residential installation processes Expertise in CRM systems (HubSpot, Salesforce, or similar) and performance analytics Bachelor’s degree in Business, Marketing, or a related field preferred Experience in call center or virtual sales leadership a strong plus Key Attributes Visionary leader with the ability to inspire and influence cross-functional teams Data‑driven strategist who balances growth ambition with operational precision Exceptional communicator and negotiator with executive presence Passion for renewable energy, sustainability, and customer experience excellence Entrepreneurial mindset with strong problem‑solving and adaptability skills Benefits Medical, Dental, and Vision Insurance Supplemental Life Insurance Paid Time Off (PTO) 401(k) Retirement Plan Company‑branded merchandise Community events and team‑building activities Company‑funded continuing education opportunities Discounts and perks through locally owned businesses EEO Statement Sun Atlas Power is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. #J-18808-Ljbffr