Customer Lifecycle Marketing Manager

LogicGate® is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams limit surprises, strengthen resilience, augment program performance, and confidently quantify impact and business value. Built to provide a centralized view of risk and compliance, with AI intelligence woven into the platform's core, LogicGate delivers real‑time insights and actionable data to help drive current business decisions, with the flexibility to scale alongside evolving business needs. Recognized as a Leader in the GRC Market, LogicGate continues to further solidify its position as a best‑in‑class platform. At LogicGate, our people are the foundation of everything we do. We are committed to delivering an exceptional experience for our employees and our customers by empowering and enabling our people to take ownership, make an impact, and deliver their best work. The Role As Customer Lifecycle Marketing Manager, you will own the strategy and execution of data‑driven programs that maximize customer lifetime value. Your mission is to drive product adoption, reduce churn, expand revenue, and turn customers into advocates. You'll design and optimize sophisticated, multi‑channel campaigns across the customer journey—from onboarding through expansion—ensuring every customer realizes the full value of LogicGate's platform. This is a highly cross‑functional, individual‑contributor role where you'll partner closely with Customer Success, Sales, Product, and Operations to create seamless, data‑driven customer experiences that drive measurable business outcomes. You'll report to the Sr. Director of Growth Marketing. Responsibilities Design and execute multi‑channel upsell and cross‑sell campaigns that drive revenue expansion by identifying high‑propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals Build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at‑risk customers Own the customer advocacy engine by developing scalable programs to generate reviews (G2, Gartner, etc.), capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities Partner with Customer Success to design and execute data‑driven onboarding and activation journeys (email, in‑app messaging, webinars) that accelerate time‑to‑value and drive feature adoption Develop and manage customer engagement touchpoints including newsletters, webinars, virtual events, and content programs that keep customers informed, engaged, and connected to the LogicGate community Support and scale local user group programs and regional customer events that strengthen community, drive product education, and surface expansion opportunities Lead marketing strategy and execution for LogicGate's annual customer conference (Agility), including pre‑event promotion, attendee engagement, and post‑event follow‑up to maximize ROI and customer sentiment Own customer segmentation strategy, leveraging product analytics, CRM data, and customer health metrics to deliver highly targeted, relevant campaigns that drive specific behaviors and outcomes Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging, timing, channels, and journeys across the customer lifecycle Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR, churn rate, product adoption, customer satisfaction) and communicate results to cross‑functional stakeholders What You Bring Required: 6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS, with a proven track record of driving retention, expansion, and customer lifetime value Deep expertise in building and executing data‑driven customer programs across the post‑sale journey, from onboarding through advocacy Strong analytical skills with experience using customer data platforms, product analytics tools (e.g., Pendo, Amplitude, Mixpanel), and marketing automation platforms (e.g., HubSpot, Marketo) to segment audiences and measure impact Demonstrated ability to design and execute experimentation frameworks (A/B testing, etc.) and use insights to optimize campaigns Exceptional project management skills with the ability to manage multiple programs simultaneously in a fast‑paced, cross‑functional environment Excellent written and verbal communication skills, with the ability to craft compelling customer messaging and influence stakeholders across the organization Preferred: Experience in the GRC, risk management, or compliance software space Background in sales‑led growth (SLG) B2B SaaS environments with complex, enterprise sales cycles Hands‑on experience with customer advocacy programs including review generation, case study development, and customer reference management Track record of successfully planning and executing customer events, user groups, or conferences The anticipated on‑target earnings range for the role is $130,000 - $160,000 per year + equity + benefits. Actual salaries may vary and will be based on factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested. Hybrid Workplace Our hybrid workplace allows for flexibility aligned to role responsibilities and exceptional customer delivery. Location requirements for this role can be found above. As set forth in LogicGate’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr LogicGate