Marketing Specialist Lead, Social Media & Influencer (Events) - TEMP/CONTRACTOR

Marketing Specialist Lead - Social Media & Influencer Marketing (Events)

Assignment length: Approximately 6 to 8 weeks with the possibility of extension Hybrid Schedule: 1-2 days per week or as needed. Must be in a commutable distance to City of Industry, CA Start date: ASAP Pay Rate: $39.25-$43.25/hour Please note: This will be a W-2 In-house contract role

Marketing Specialist Lead - Social Media & Influencer Marketing (Events) will be responsible for developing and executing integrated social media and influencer marketing strategies that generate awareness, drive attendance, increase engagement, and extend the reach and impact of our events beyond the venue. As the Marketing Specialist Lead - Social Media & Influencer Marketing (Events), will help shape and amplify the brand's personality across social media, building a distinct and engaging presence that drives brand affinity and supports business goals. In this role, the Lead will own and execute a robust organic social media strategy across key channels while supporting content creator and influencer partnerships that extend brand reach and relevance. As a core member of the Marketing team, the Marketing Specialist Lead - Social Media & Influencer Marketing (Events) will partner closely with stakeholders across Creative, PR, CRM, Paid Media, and Brand Marketing, while working hand-in-hand with cross-functional teams on integrated campaigns and social-first initiatives.

What You'll Do:

• Develop and execute the organic social media strategy across key platforms, including Instagram, TikTok, Facebook, X, Pinterest, YouTube, and LinkedIn.
• Manage the social content calendar, including ideation, copywriting, planning, scheduling, publishing, and community engagement.
• Create compelling social-first content, including both still imagery and short-form video, tailored to platform best practices and audience behaviors.
• Bring the brand voice to life through creative storytelling and culturally relevant content that drives engagement and brand affinity.
• Monitor social media conversations, mentions, and trends, identifying opportunities to engage with customers, influencers, creators, and brands in real time.
• Analyze social media performance metrics and provide actionable insights to optimize content strategy and improve business outcomes.
• Lead social-first campaign execution and collaborate with cross-functional teams to ensure integrated distribution across paid, owned, and earned channels.
• Manage influencer and creator partnerships from end to end, including sourcing, outreach, negotiation, briefing, content review, and performance tracking.
• Stay ahead of industry trends, platform updates, and emerging technologies to continuously evolve the brand's social media presence.

What You'll Need:

• 3–5 years of experience in social media marketing, content creation, influencer marketing, or a related field.
• Deep understanding of major social media platforms, including Instagram, TikTok, Facebook, X, Pinterest, YouTube, and LinkedIn.
• Exceptional writing and storytelling skills with the ability to create engaging, platform-native content across formats.
• Proven ability to develop original content ideas independently and collaboratively.
• Strong understanding of social media analytics and performance measurement.
• Creative problem solver with the ability to navigate ambiguity and identify innovative solutions.
• Excellent organizational, communication, and project management skills.
• Demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment.

What You'll Get:

• Our open floor plan allows for a creative, collaborative and fun environment.
• Additional perks like a generous employee discount, access to employee-only sales, café, masseuse, gym, fitness and yoga classes, basketball court, and more.