Principal Product Manager

Role Description

You'll lead the product strategy for #paid's Data & ML organization, owning how data, signals, and ML-powered features drive measurable outcomes for brands and creators. You'll translate complex technical capabilities into user-facing product value while partnering closely with engineering, analytics, and business stakeholders to shape a defensible competitive advantage through AI-native, insight-driven capabilities. This is a net-new, foundational investment in our predictable performance roadmap and the Forge AI creator agent.

Key Responsibilities

• Own the end-to-end product vision for the Data & ML squad, including the Forge AI creator agent and predictive performance infrastructure.
• Translate complex ML/data capabilities into user-facing product value for both brands and creators.
• Partner with Data Product Engineering leads to align data product strategy with OKRs and drive commercial outcomes (NDR, retention, contribution margin).
• Define the metrics layer: determine what we measure, how we surface insights, and connect metrics to business impact.
• Identify and prioritize ML-powered bets (creator-brand match quality, content performance prediction, churn signals) and drive them from conception to launch.

Qualifications

• 6+ years of product management experience, with 2–3 years working directly with data, ML, or analytics products.
• Strong technical fluency with a prior engineering background (ex-engineer-turned-PM is the ideal archetype).
• Hands-on experience writing or reviewing SQL; comfort navigating modern data warehouses (BigQuery, Snowflake, or similar).
• Demonstrated track record shipping ML-adjacent features end-to-end (recommendations, ranking, prediction, scoring systems).
• Working experience with LLMs or AI-native product workflows (prompting, agent design, RAG pipelines, etc.).
• Clear ability to translate model outputs and data insights into compelling product narratives for non-technical stakeholders.
• Proven experience owning roadmaps tied to commercial outcomes (NDR, churn reduction, ARPU growth).
• Familiarity with creator economy dynamics, marketplace mechanics, or two-sided platform product challenges is a strong plus.
• Experience building internal data tools and dashboards that empower ops and customer success teams.

Requirements

• Deeply curious—the kind of person who explores the data warehouse for insights, not just on demand.
• Comfortable with ambiguity; you define the problem before being handed one.
• Can engage at multiple levels: hold technical depth conversations with engineers while presenting strategy to leadership.
• Build trust with engineering teams quickly; they want to build with you, not just have you manage them.
• High ownership mentality; thrive in lean, founder-adjacent environments.

About You

You see data and ML as the operating system of competitive advantage. You're equally at home in a SQL query and a strategic conversation with founders. You approach ambiguity as an opportunity to shape what gets built next. You build genuine relationships with engineers and stakeholders because you respect their expertise and bring yours to the table. You care deeply about measurable impact and understand that great product work connects possibility → user value → business outcome. You celebrate learning from what doesn't work and stay curious about what does.

Compensation

$185,000 - $190,000 a year. The pay range listed reflects base salary only. In addition to base pay, we offer additional forms of compensation for all roles, which may include variable pay (bonus or commission), stock options, and perks and benefits, depending on the role and location. We’ll discuss total compensation openly in our first conversation so there are no surprises when it comes time for an offer.