Paid Media Specialist

Primary Purpose The Paid Media Specialist will support the execution, optimization, and reporting of paid media campaigns across search, social and other digital channels. This role is focused on driving qualified leads and efficient customer acquisition through data-driven analysis, in-platform campaign management, and ongoing testing. The ideal candidate is analytical, detail-oriented, and comfortable translating performance data into actionable recommendations that improve campaign results. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well‑being. Responsibilities Campaign Management: Support and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform. Creative Management: Collaborate with creative team to concept assets, manage delivery and identify iterations and testing opportunities. Collaboration: Partner with agencies, 3rd party vendors and internal teams to innovate, test, and scale marketing tactics. Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive acquisition. Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations. Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities. Minimum Qualifications Bachelor's Degree in marketing, business, communications or a related field (in lieu of a degree, an additional 3 years of experience may be considered). 3 years in paid media, digital marketing, or performance marketing. Preferred Qualifications Hands‑on experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus. Strong analytical skills with experience using Google Analytics 4 and Excel. Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices. Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages. Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines. Strong communication skills. Experience working with agency partners or cross‑functional teams is a plus. This hybrid role requires in‑person work at our Newton, MA headquarters 3 days a week. Compensation The annual salary for this position is between $72,000-$80,000. The pay range listed is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. Benefits Medical, dental, and vision insurance Paid vacation, sick, holiday, and parental bonding leave 401(k) retirement plan Long‑term and short‑term disability insurance Life insurance Money‑saving discounts and financial planning tools Tuition assistance and education coaching Caregiving support and resources for the children and adults in your family Learn more at EEO Statement Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA). Additional Information At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. #J-18808-Ljbffr Bright Horizons Family Solutions