Paid Media Specialist

Overview Primary Purpose The Paid Media Specialist will support the execution, optimization, and reporting of paid media campaigns across search, social, and other digital channels. This role focuses on driving qualified leads and efficient customer acquisition through data-driven analysis, in-platform campaign management, and ongoing testing. The ideal candidate is analytical, detail-oriented, and able to translate performance data into actionable recommendations that improve campaign results. Work Arrangement This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. About Bright Horizons Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference. Essential Functions/Responsibilities Campaign Management: Support and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform. Creative Management: Collaborate with the creative team to concept assets, manage delivery, and identify iterations and testing opportunities. Collaboration: Partner with agencies, third-party vendors, and internal teams to innovate, test, and scale marketing tactics. Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive acquisition. Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations. Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities. Minimum Qualifications Bachelor's Degree in marketing, business, communications or a related field. In lieu of a degree, an additional 3 years of experience may be considered. 3 years in paid media, digital marketing, or performance marketing. Preferred Qualifications Hands-on experience with Google Ads and Meta Ads Manager; experience with additional platforms such as LinkedIn, YouTube, or programmatic tools is a plus. Strong analytical skills with experience using Google Analytics 4 and Excel. Understanding of campaign measurement, attribution, UTM tagging, and conversion tracking best practices. Experience supporting A/B testing and optimization across audiences, creative, bidding, and landing pages. Excellent attention to detail, organization, and ability to manage multiple campaigns and deadlines. Strong communication skills. Experience working with agency partners or cross-functional teams is a plus. This hybrid role requires in-person work at our Newton, MA headquarters 3 days a week. Note on visa sponsorship Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference. Compensation The annual salary for this position is between $72,000 and $80,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual offers within this range will depend on factors including experience, education, certifications, geography, and other relevant business factors. Benefits Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: Medical, dental, and vision insurance Paid vacation, sick, holiday, and parental bonding leave 401(k) retirement plan Long-term and short-term disability insurance Life insurance Money-saving discounts and financial planning tools Tuition assistance and education coaching Caregiving support and resources for the children and adults in your family Life at Bright Horizons At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others. Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at View phone number on click.appcast.io or View email address on click.appcast.io. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. #J-18808-Ljbffr