Paid Social Media Specialist

Job DescriptionThe Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on efficiency and ROI. You turn the high-level strategy into tangible results by managing the "levers" of the ad auction—targeting, bidding, and creative testing. The Paid Social Media Specialist will report to Global Digital Media Manager. Responsibilities: Independently execute campaigns, by building and launching ad sets, ensuring perfect tracking (pixels/APIs) and budget allocation across diverse audience segments. Daily optimization of active campaigns through daily "health checks" on active ads, performing A/B tests on copy and creative to drive down CPA and scale winning campaigns. Providing regular performance breakdowns, translating complex platform data into clear insights on spend efficiency and conversion trends. Help to define and execute a paid social media strategy in collaboration with management and cross functional stakeholders (i.e., PR, Brand, Corporate Comms, etc.). Participate as a core team member on the Social Media Governance Board responsible for the development and implementation of social media governance guidelines, policies, training, etc., to maintain a cohesive brand strategy across social channels to deliver on KPIs. Identify the most important social media KPIs, development of dashboards, and report on social metrics and analytics, to continuously optimize social channels and identify new opportunities. Advising stakeholders on social media best practices, helping them develop effective strategies to reach and engage with their target audiences on social platforms through paid campaigns. Staying up-to-date with changes in the social media landscape, including social media best practices, emerging trends and technologies. Recommending forward thinking strategies and innovations, with focus on AI. Focus on operational efficiencies, optimizing and streamlining existing processes to free capacity and leverage/scale resources to focus on business-critical activities. QualificationsDue to the business hours, we are seeking a candidate based on the East Coast.Bachelor’s degree in Marketing, Communications, or a related field4+ years of hands-on paid social media experience with direct ownership of campaign execution and optimizationProven expertise managing campaigns across Meta and LinkedIn Ads platforms (additional platforms such as Reddit or TikTok a plus)Demonstrated ability to optimize campaigns against performance KPIs (e.g., CPA, ROAS, conversion rate)Experience managing budgets, audience targeting, and A/B testing at scaleStrong knowledge of tracking and attribution, including pixels, conversion APIs, and UTM structureAbility to analyze performance data and translate insights into actionable optimizationsExperience partnering with cross-functional stakeholders (e.g., Brand, PR, Corporate Communications)Additional DetailsThis job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least July 29, 2026 or until the job is no longer posted.The full-time equivalent pay range for this position is $103,200.00 - $193,500.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: Technologies, Inc. is an Equal Employment Opportunity and merit-based employer that values individuals of all backgrounds at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to creating and maintaining an inclusive in the workplace where everyone is welcome, and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email View email address on click.appcast.io or contact View phone number on click.appcast.io. For more information about equal employment opportunity protections, please visit Required: OccasionalShift: DayDuration: No End DateJob Function: MarketingSummaryLocation: US-DE-Wilmington; US-DE-Newark; US-DE-Dover; US-PA-Philadelphia; US-MA-Boston; US-PA-King Of Prussia; US-NY-Rochester; US-MA-Springfield; US-NY-BuffaloType: Full time