Retention Marketing Coordinator

Overview The CRM Editor, Weekend & Events Coordinator is responsible for executing Caesars Sportsbook marketing and communications strategy through owned channels during times of high customer engagement and key points of the sports calendar. Responsibilities Work with strategy and marketing to plan weekend and special event executional needs for email, in-app and push notifications based on sports schedule (Thursday through Monday) Coordinate both pre-planned and live messages to meet customer needs and business objectives Adapt in-the-moment messaging for owned channels as required based on game play and storylines Troubleshoot communication and scheduling for any changes to planned emails, pushes or in-app messages Manage execution of messaging material to maintain quality assurance Validate all copy and graphic materials upon receipt Ensure all marketing and promotional materials are deployed accurately and in a timely manner to meet deadlines and/or align with timing of event Qualifications Bachelor’s Degree in Marketing or related field 3-4 years of applicable marketing experience Experience within the Sportsbook or Casino industry preferred but not required Computer literate; experience working with Microsoft Suite, Adobe, Salesforce, Airship, Optimove, Wrike and other marketing products a plus Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment Flexible schedule required to adhere to Sportsbook customer needs, weeknight and weekend (Thursday-Monday) shifts required Experience working in a regulated industry a plus but not required Minimum 21 years of age Additional Requirements Excellent interpersonal communication, team building, and problem-solving skills are required Strong organizational skills and attention to detail Understanding of business acumen to troubleshoot and solve problems with guidance from supervisor Experience executing business plans with digital/marketing counterparts Ability to uphold the highest level of integrity in all situations and recognize standards required by a regulated business Track record of working against deadlines Attention to detail and prioritization of accuracy #J-18808-Ljbffr Caesars Sportsbook & Casino