I.E. Health - Marketing & Brand Growth Coordinator

Marketing & Brand Growth Coordinator

This is a work experience position available through Employ NV Youth Hub. All candidates will be considered after program eligibility is determined.

Company: IE Health

Hours: Part Time

Program: WEX

Business Services Rep: Paul Yu

Number of Positions: 1

Job Summary: The Marketing & Brand Growth Coordinator is responsible for growing I.E. Health's digital presence, brand awareness, and inbound lead flow through high-quality video content, social media systems, and community engagement.

This role blends content creation, social media management, automation, and grassroots brand marketing. The ideal candidate is both creative and structured — someone who can produce compelling content while building systems that scale.

Key Responsibilities

Content Creation & Social Media

• Create, record, and edit short-form video content (Reels, Shorts, Stories)
• Manage and post content on I.E. Health's Instagram account
• Maintain a consistent brand voice, tone, and visual identity
• Capture behind-the-scenes, educational, and lifestyle content
• Collaborate with Founder and coaches to ideate content themes
• Repurpose content across platforms when appropriate

Marketing Systems & Automation

• Build and manage automated Instagram DM flows
• Lead responses
• Program inquiries
• Booking prompts
• Organize and track inbound leads from social media
• Improve response times and client conversion pathways
• Work with existing software/tools to optimize lead capture

Brand Growth & Community Presence

• Identify and monitor local events, partnerships, and activations
• Fitness events
• Wellness expos
• Community gatherings
• Recommend and help coordinate brand presence at select events
• Support brand collaborations with local businesses and professionals
• Actively look for opportunities to increase local visibility and credibility

Performance Tracking

• Track content performance (reach, engagement, conversions)
• Provide basic reporting and insights
• Test and iterate content formats and messaging
• Make data-informed recommendations for growth

Required Qualifications

• Experience creating and editing short-form video content
• Strong understanding of Instagram and short-form content trends
• Comfortable being on camera and directing others on camera
• Ability to work independently and manage deadlines
• Strong organizational and communication skills

Preferred Qualifications

• Experience with fitness, wellness, or lifestyle brands
• Familiarity with:
• Instagram automation tools
• CRM or lead management systems
• Basic understanding of paid ads (a plus, not required)
• Local market knowledge (Las Vegas preferred)

Example Bonus Metrics:

• +$250 for 20 qualified leads/month
• +$150 for consistent month-over-month engagement growth
• +10% for campaigns tied directly to revenue