FP Movement Brand Marketing Manager

Role Summary

The Brand Marketing Manager at FP Movement will lead with purpose and creativity to elevate our brand presence across channels. In this role, you will be responsible for planning and executing integrated marketing campaigns, developing clear and impactful creative briefs, and driving cross-functional alignment to bring our brand storytelling to life. This role ensures that all brand initiatives are executed consistently and in alignment with the brand narrative. The ideal candidate brings strong project management skills, creative thinking, and a strategic mindset for problem-solving.

Role Responsibilities

• Assist in developing and executing integrated marketing campaigns, ensuring seamless execution and brand alignment
• Craft marketing and creative briefs that outline clear, concise campaign goals and requirements
• Partner with cross-functional teams across marketing, creative, merchandising, buying, and analytics to support evolving business demand and goals
• Create and distribute monthly product priority decks, outlining key product initiatives to align cross-functional teams on strategic focus areas
• Measure and track campaign results, owning all marketing recaps
• Develop and maintain key marketing tools, including quarterly strategy decks, campaign timelines, marketing calendars, and seasonal product priorities
• Work closely with creative partners to develop campaign print and digital assets
• Support on the ground for campaign shoots and experiential activations
• Manage relationships with external vendors, agency partners, and organizations
• Leverage performance data and consumer insights to optimize future strategies
• Strong skills in creating and designing presentation decks using Canva, PowerPoint, and Google Slides

Role Qualifications

• 4-5+ years of relevant marketing experience
• Passion for FP Movement brand and the activewear space
• Excellent verbal and written communication skills
• Well-versed in editing, grammar, and proofreading techniques
• Extremely organized
• Strong work ethic and time management skills, ability to prioritize projects and multitask
• A collaborative, "team-first" attitude and willingness to move quickly
• Detail-oriented and strategic thinker
• Experience with Microsoft Excel, project tracking documents, Asana, and Canva

Education: Bachelor's Degree in Media, Communications, Marketing, Fashion, Business, or a related field.

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit

California Criminal History

Los Angeles City: Qualified applicants with criminal histories will be considered for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance.

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.