Manager - Marketing Activation & Events CLTFC

Position : Manager-Marketing Activation & Events, CLTFC

Department: Marketing

Reporting Relationship: Reports to Head of Marketing, CLTFC

Status: Full-Time (Exempt)

About Charlotte FC

Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club's mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.

Position Summary

The Manager, Marketing Activation & Events, is a lead marketing role for Charlotte FC and a key member of the Club's leadership team. The role oversees events, experiential marketing, influencer, and other targeted tactics designed to grow CLTFC awareness and fandom. Priorities include developing and executing comprehensive marketing activation strategies to strengthen the brand; fueling fandom and engagement through compelling campaigns; and capturing new potential fans through marketing tactics designed to meet potential fans where they are. This person thrives on building and maintaining strong working alliances with other leaders, internally and externally. The role requires constant communication with teammates in ticketing, partnerships, facility operations, community engagement, communications, and soccer operations, along with external vendors and partners to host and execute marketing activations and events. The Manager, Marketing Activation & Events, is naturally curious about what will take the CLTFC brand to the next level and is an expert collaborator with a history of breakthrough activations.

Primary Responsibilities

• Lead the development of large-scale, club-owned brand events.
• Work with the Ticketing team to execute Season Ticket Member appreciation programs, and support the planning and delivery of other departmental events to ensure consistent brand representation.
• Manage the club-wide event calendar, including management of promotional items to support key dates and events.
• Lead the strategy and planning for viewing parties, in collaboration with the Partnerships Marketing team.
• Lead matchday fan experience marketing initiatives including pre-match/post-match activations and events, and gate giveaway planning and distribution in collaboration with the Partnerships Marketing team.
• Lead influencer campaigns and activations around our events and matches.
• Serve as the central point of contact for the club-wide apparel ordering program.
• Lead and manage a team of one coordinator and one intern to support department efforts.
• Grow fan affinity & fan sentiment; Deliver talked about events & experiences across the enterprise both on gameday / match day and year-round.
• Evolve existing and create new products, services & benefits that fans value.
• Grow the brand regionally, nationally, and globally & ultimately become one of the most loved brands in sports.
• Work with internal clients to drive campaign performance from ideation to execution.
• Work alongside Head of Marketing and other Marketing leaders to develop comprehensive annual marketing strategies, including promotional calendars and media strategies with the ticket sales team that support campaigns, tell the brand story, and focus on call to action.
• Build experiential lead generation campaigns that drive ticket sales
• Establish and monitor staff performance, development goals and department priorities
• Partner with Community Outreach team to develop collaborative events and live engagement strategies.
• Other duties assigned as necessary.

Qualifications, Skills and Education Requirements

• Bachelor's degree in marketing, sports, business management, communications, or related field.
• Minimum 5+ years of progressive experience in marketing activation, experiential marketing, events, or related fields.
• 1 - 2 years+ direct managerial experience
• Knowledge of soccer, professional soccer leagues, and MLS
• Native Spanish language speaker (bilingual English + Spanish) strongly preferred
• Sports & entertainment, property, or agency experience.
• Collaborative Business Partner

Leadership, Work Ethic, and Culture

• Strong leadership skills and business acumen.
• Exhibits a team-oriented approach, always prioritizing team above self.
• High energy leader with a strong work ethic and a desire to enhance the culture of the organization.
• Demonstrates commitment to the organization's vision, mission, and core values.
• Projects a positive image as well as inspiring trust and credibility with stakeholders.
• Embraces the start-up nature of the early brand stage of the organization.
• Demonstrates ability to adapt and adjust to changing needs of the business while demonstrating a positive attitude.

Judgment, Decision-Making and Sense of Urgency

• Demonstrates exceptional judgment in carrying out duties.
• Demonstrates strategic thinking capabilities.
• Able to clearly define complex issues; identifies and discusses potential solutions with key stakeholders; shapes opinions and works to build consensus as appropriate; uses broad knowledge and common sense.
• Acts with purpose and urgency in making timely recommendations and decisions.

Communication

• Communicates clearly and effectively; possesses excellent interpersonal skills.
• Keeps leadership informed of important issues/aspects of the marketing performance.
• Uses effective communication tactics regarding the manner of communication, tone, and channel in all circumstances.
• Embraces an inclusive style of communication; actively listens and acknowledges conflicting points of view and treats all points of view with respect.

Work Environment

This job operates mostly in an office environment and outside in a stadium facility at times which may include inclement weather conditions. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Some travel may be required to away games or for other business purposes.


Charlotte FC is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.