Regional Marketing Coordinator

Job Description

Job Description

maman - Regional Marketing Coordinator - North Carolina

maman is a french bakery, café and leading lifestyle brand founded in 2014 by owners elisa marshall & benjamin sormonte, with locations across north america and canada. inspired by family traditions, and the highest quality ingredients, maman offers a selection of delicious baked goods {including their famous nutty chocolate chip cookie}, coffee, fresh breakfast, and lunch options spanning from hearty salads & sandwiches to savory quiches. in addition to hosting intimate events, maman has partnered with leading brands for partnerships and activations. from baby showers and birthday parties to engagements, they're able to help celebrate customers & make new beautiful memories.

We’re looking for a passionate, North Carolina-based marketing coordinator to join our team! Our ideal candidate is a self-starter, passionate about marketing, connecting with the community, and creating beautiful memories with our guests over delicious food and beverage. They have experience in carrying out marketing initiatives from A to Z, have an eye for detail, and thrive in new environments and connecting with new people. They’ll be responsible for managing maman’s marketing presence in the Carolina market, supporting all aspects of the maman brand (retail, catering & events), and being a support to our ops and in store teams. This team member would work closely with our marketing team, ops team, events team, and be an ambassador of the brand. P.S. must love cookies!

What you’ll do:

LOCAL MARKETING

• Research on new and existing neighborhoods

• Creating and managing targeted lists for local contacts

• Reaching out to local BIDS and cultivating relationships with local community groups & businesses.

• Responsible for bi-weekly BID blasts for the Carolina market and being a liaison between maman & our local marketing contacts

• Finding, vetting & coordinating local opportunities for maman

• Managing donation requests & fulfilment for the Carolina market

• Ensuring maman branding, marketing material, and POS signage standards are upheld with all local opportunities & within all locations

• Working with and being a support and liaison to store leaders on local marketing, retail & events

• Fulfilling store requests, retail needs, and managing inventory via Supplies Lafayette & maman office stock.

• Assisting with partnership needs for all stores, and acting as a liaison for store materials 

• Leading store opening needs for NC+ market locations and assisting with other markets as needed

• Fulfilling new store needs, prepping, packing, printing needs for new locations

• Carrying out local marketing plans for each new store opening

DIGITAL MARKETING

• Updating & maintaining Yext and digital profiles for locations (focused on but not limited to NC+ markets)

• Leading maman’s digital marketing efforts across LinkedIn, with consistent posting, analyzing performance, bi-monthly recaps, 

• Website & graphic edits for menus, homepages, and department specific pages

• Conducting research & seeking innovation tactics to utilize for our Linkedin & Website pages

EVENT & CATERING COORDINATION

• Research on new & existing potential event clients & create list of local Carolina based event planners to create relationships with

• Work alongside the events team & store leaders to assist in store walk throughs, equipment needs & staffing for events

• Be the point person on-site during the execution of events

• Assisting events & catering teams with any related needs and/or offsite events

• Market maman’s event & catering offerings to the Carolina community by brainstorming, conceptualizing, and activating ideas to spread the word on maman’s catering & events

What we're looking for: 

• 1-3 years of marketing experience

• Experience with microsoft suite

• Experience with capturing content for social media

• Experience with Tripleseat

• A self starter who has an eye for detail, is proactive & resourceful

• A collaborative team player who is excited to grow with maman

• You have a good instinct of knowing what problems to solve on your own, and which ones need to be escalated

• Someone who is willing to travel

• Flexibility with schedule as needed for special events & openings.

• Hospitality & marketing are your passion areas, you make a point of keeping up with the latest industry trends 

• Quality, aesthetics & top notch customer experience is a non-negotiable for you 

• You learn quickly and are able to adapt to maman’s unique culture 

• Smart, no ego, upbeat, friendly, & efficiency oriented 

What's in it for you: 

• Join a fast-growing company committed to not just serving the best cookies & coffees but building a national brand 

• Competitive salary, healthcare, & sweet perks for always going the extra mile and living our values 

• 2 weeks PTO, healthcare benefits & retirement plan

• Training to get you settled into your role, learning opportunities to broaden your skill set that help you thrive at work 

• Great opportunity to progress with maman, internal mobility and growth will be encouraged when possible

Keep in mind that maman is growing and developing everyday. We all do a little bit of everything & like to roll our sleeves up and get our hands dirty to help a colleague out!

We are looking for awesome, hard-working people that are all about creating the most memorable experience for every single maman customer

Thank you for your interest in maman and look forward to speaking with you!

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