VP, Marketing

Marketing DirectorKey Responsibilities:Own end-to-end marketing strategy: Own the full marketing P&L across brand and performance, setting the annual strategy, channel mix, and budget allocation across paid, owned, and earned media to hit customer acquisition, retention, and revenue targets at optimized cost.Stand up performance marketing: Build and scale a performance marketing function covering paid search, paid social, affiliate/partnerships, and retail media, with clear CAC, ROAS, and LTV targets and a rigorous test-and-learn discipline across channels.Lead organic and SEO strategy: Direct SEO and organic growth strategy in partnership with Web/Product teams, improving organic traffic quality and reducing paid dependency over time.Build the measurement backbone: Oversee marketing analytics and MarTech, including attribution modeling, media mix modeling, and dashboarding, to establish a single measurement framework that both brand and performance teams are accountable to.Continue to own brand and communications: Lead brand marketing and communications, including PR, Events, Social Media, Community, Content Marketing, Broadcast, OOH, and Print, to build brand equity and drive customer acquisition alongside performance channels.Drive retention marketing: Own lifecycle and CRM marketing (email, SMS, push, loyalty) to improve repeat purchase rate and customer lifetime value across the existing customer base.Manage the agency ecosystem: Manage relationships with external media, performance, and creative agencies, holding them to shared KPIs and consolidating vendor spend where it improves efficiency or leverage.Integrate across the business: Partner cross-functionally with Merchandising, Web Operations, Product, Graphic Design, and Customer Service to align promotional calendars, pricing/offer strategy, and site experience with marketing campaigns.Protect brand consistency: Maintain and evolve corporate brand guidelines and voice across every channel, in partnership with Creative Services, so brand campaigns and performance creative stay consistent.Build the team: Build, mentor, and retain a marketing leadership team across brand and performance disciplines, developing the next generation of channel leads and setting a high bar for performance.Represent marketing at the leadership level: Represent marketing strategy, spend, and results to the executive team and board, translating channel-level performance into a business-level narrative with forward-looking recommendations.Qualifications & Requirements:Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.Minimum of 12 years of marketing experience, with a strong background in brand strategy, PR, and content marketing.At least 9 years of supervisory experience leading marketing teams.Proven expertise in developing brand strategies, including brand promise creation, product architecture, and visual identity management.Strong experience with PR, Events, Social Media, Community Engagement, and Broadcast Marketing.Demonstrated success in media relations, brand refresh execution, and strategies to increase brand recognition.Deep understanding of media industry trends and ability to navigate brand challenges effectively.Proficiency in social media marketing tools (e.g., Hootsuite Enterprise, Radian6, Adobe Analytics, Shoutlet).Knowledge of PR wire distribution platforms (BusinessWire, Meltwater) and media monitoring tools (Cision, etc.).Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.Excellent written, analytical, and presentation skills.Strong interpersonal skills to collaborate effectively across all levels of the organization and with external stakeholders.Preferred Qualifications:Experience in agency environments is a plus.Proven ability to handle high-stress situations and resolve personnel issues effectively.Strong analytical mindset with a data-driven approach to marketing decision-making.