Director of Leasing

As the Director of Leasing, you'll own the strategy that drives occupancy across our portfolio of student and conventional multifamily housing properties. You’ll set the standard for the prospect experience, from the first automated touchpoint to a signed lease, and serve as the data-driven authority on leasing performance, diagnosing where the funnel is breaking down and prescribing the fix in partnership with Operations. You’ll lead our sales leadership team through the National Sales Manager, strengthen our online reputation, and expand our reach through corporate and institutional partnerships and sister-selling.

Where You’ll Work:

This role is based at our corporate office in downtown Columbus, Ohio, with regular travel to Coastal Ridge communities, markets, and partner meetings to support operational initiatives, stakeholder partnerships, and team development. Our corporate office overlooks Columbus Commons, which hosts more than 200 events each year. Associates can enjoy the building’s fitness center, rooftop terrace with adjoining clubroom, and convenient access to some of the city’s best restaurants and downtown amenities.

What You'll Own:

• Set benchmarks for and actively monitor key leasing metrics, including lead-to-tour, tour-to-application, application completion, and outgoing activity. Lead the refresh of the company’s leasing KPIs and how they are communicated across the organization.
• Use funnel data to guide leasing strategy for each property, such as whether to invest in more leads or focus on conversion, and present clear recommendations to Operations.
• Partner with Training and Marketing to monitor the end-to-end prospect experience, including our AI leasing tools, and establish a recurring audit cadence to hold it to a consistent standard.
• Guide leasing strategy for new developments, lease-ups, and newly onboarded properties.
• Build outreach plans that help onsite teams generate traffic through business-to-business connections and word-of-mouth marketing in their markets.
• Own reputation management strategy, including optimizing the reputation platform, setting processes and KPIs, and recommending and administering the review-related bonus component.
• Own sister-selling and cross-leasing strategy to leverage our scale in each market, partnering with Marketing on the tools that enable it, such as the Corporate ILS.
• Lead, coach, and develop the sales leadership team, setting goals, holding managers accountable to results, and building a bench of future leaders.
• Own the sales department project roadmap, setting priorities, owners, and deadlines for open initiatives the support leasing nationally.

How You’ll Partner:

• Resident Experience. You’ll partner closely with the Director of Resident Experience. You own the reputation platform, processes, and KPIs; Resident Experience analyzes review and survey data and addresses negative sentiment trends. Together, you’ll protect the prospect’s first impression, including curb appeal and tour path standards.
• Training. Training owns EliseAI configuration and reporting; you set the standard for the prospect experience those tools deliver and how each community is positioned. You’ll jointly own the human intervention standards and the SOPs and training that support them.
• Marketing. Marketing owns market-level branding strategy and the tools that enable sister-selling; you own the leasing strategy those tools support.
• Operations. You’ll have the authority to raise leasing gaps directly with Regional Managers, leading with data and building action plans together.

What You’ll Bring:

• Bachelor’s degree preferred; high school diploma or equivalent required.
• 8+ years of progressive sales and leasing experience in the multifamily real estate industry; experience in both student and conventional housing strongly preferred.
• 3+ years of experience in a corporate or portfolio-level leasing and sales leadership role required.
• Experience leading managers and remote teams required.
• Demonstrated experience building KPIs and analyzing leasing funnel data, with advanced Excel and reporting skills.
• Experience with Entrata and AI leasing platforms (e.g., EliseAI) preferred.
• Experience with reputation management platforms and corporate or institutional partnership development preferred.

Who You Are:

• A leasing strategist. You know what it takes to slay leases and how to build the systems that help hundreds of people do it every day. You see the whole funnel and know which lever to pull.
• A leader of leaders. Leading people is hard; leading the people who lead people is harder. You’ve developed managers before, inspire others to buy into your vision, give and receive feedback fluidly, and model and hold a high bar of excellence.
• A data-driven diagnostician. You don’t guess. Pull the numbers, isolate the root cause, and walk into every conversation with a recommendation, not just a report.
• A customer experience champion. You think like a prospect and understand how people and technology, including AI, work together to deliver an experience that feels personal.
• A relationship builder. You’re as comfortable across the table from a university housing office or corporate relocation partner as you are on a focus call with a Regional Manager.
• A masterful executor. You get things done and bring solutions, not just problems. You manage complex projects with many moving pieces and stakeholders and see goals through to the finish line.

Our Company:

Built on the foundation of over 20 years of friendships, Coastal Ridge is a vertically integrated multifamily real estate operator, investor, and developer whose unique approach successfully combines data and experience. Supported by over 900 real estate professionals with deep sector expertise, we have quickly grown into a leader in the multifamily industry. Our values are based on relationships and driven by honesty, integrity, and trust.

What You’ll Get:

As a Coastal Ridge Real Estate associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. We are committed to providing competitive and comprehensive benefits that align with our culture and the needs of our associates.

Coastal Ridge is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.