Senior Product Marketing Manager

Job Description

Job Description

About us

We're solving AI's hardest problem: alignment.

Encord is the data layer for Physical AI and enterprise, serving as core infrastructure for 300+ teams at the cutting edge of AI, including Woven by Toyota, Hitachi, Skydio, AbbVie and Dyna, Walden and Agility Robotics. From autonomous vehicles and robotics to sports and healthcare, we're solving AI's hardest problem: turning complex, real-world data into production-ready intelligent systems.

We're a team of former founders, scientists, quants, researchers, and even Olympians, who’ve helped build some of the most successful companies in Silicon Valley, and alumni of MIT, Stanford, UC Berkeley, Oxford, Cambridge, and Imperial. We’ve raised $110M from the early investors in companies like Databricks, ElevenLabs and Vercel, and we’re growing at an extraordinary pace.

We're looking for exceptional people who want to help build a category-defining company, operating with high-urgency and taking real ownership to help shape the future of AI.

The role

We are looking for a rockstar Product Marketing Manager to join our Marketing team. You will lead the marketing of the Encord Platform — owning how we message Encord across targeted use cases, verticals, and personas. This is a critical role for the business, and you will become the subject matter expert for the end-to-end platform.

What you'll do

• Own the messaging of Encord, as well as the messaging for platform-wide capabilities

• Amplify platform-level messaging through the Encord website and channels

• Build and deliver sales enablement with high CSAT scores with field teams

• Be the expert in any platform-specific messaging for campaigns and events, and enable GTM teams with highly performant content to drive strong engagement and pipeline

• Deliver a drumbeat of compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value

• Hone messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP

• Help build a product our customers love

• Collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback

Who we're looking for

• A proven track record in product marketing with experience on technical products

• Strong understanding of Data & AI platform offerings, with experience creating messaging and positioning for technical products targeted at the enterprise market

• Ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans

• Experience creating compelling product and thought leadership content to support customers and Growth/Demand marketing campaigns

• Comfortable owning and running direct customer engagements

• Strong public speaker with the technical aptitude to become an end-to-end expert on the Encord platform, including the ability to demo at events and to prospects

Experience requirements

• 3-5+ years of product marketing experience at an enterprise software company, preferably including PMM experience at early-stage AI startups

• Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives

• Deep understanding of the Data and AI space

• Experience building compelling technical and business content

• Proven ability to collaborate with sales, growth marketing, and product teams

• Preferred: technical academic background (BS in Computer Science or related discipline)

Why Encord

• Competitive salary, commission, and meaningful equity in a high-growth startup

• Clear, accelerated growth opportunities as the company scales rapidly

• Strong in-person culture: 4 days/week

• Daily team lunches & dinners

• Flexible PTO to fully recharge

• 18 paid vacation days in the U.S. plus federal holidays

• Annual learning & development budget

• Comprehensive health, dental, and vision coverage

• Frequent travel opportunities across the U.S., London, and Europe

• Bi-annual company offsites & monthly socials

Operating principles

High agency

You see something broken, you fix it or find the person who can. We celebrate the people who solve 90% of a problem before anyone asks.

Build with care & urgency

We bear-hug the customer. Former founders and people from fast-moving, high-stakes environments thrive here.

Self-aware & hungry

We stay warm, self-aware, and genuinely hungry. We elevate our peers, and ego doesn't last long.

Invent in real time

We move toward the ambiguity. We’re pragmatic, resourceful, energized by the fact that there's no playbook.

If you're looking to do the most meaningful work of your career alongside people who push you to be better, we'd love to meet you!

Compensation Range: $140K - $180K