Partner Marketing Manager

Partner Marketing Manager

As Partner Marketing Manager, you will own the full marketing strategy and growth outcomes for several of Imprint's largest co-branded credit card partnerships. You are the marketing leader for your partners: the person accountable for how we acquire, activate, and retain cardholders across every channel, and the person partners look to as the strategic marketing mind behind their program.

You will operate as the CMO for your assigned partners: leading annual marketing planning in lockstep with General Managers and partner executives, owning full-funnel performance from application through long-term retention, and driving high-impact campaign strategy and execution across paid, owned, and partner channels. This role requires someone who can move fluidly between strategic planning and hands-on technical execution, who earns credibility with senior partner stakeholders, and who builds marketing programs that compound in quality and impact as Imprint scales its co-branded portfolio.

What success looks like in the first 90 days:

• Built and presented a 12-month marketing plan for each assigned partner with quarterly execution detail, investment priorities, and measurable growth targets, aligned with GMs and partner marketing leadership
• Completed a diagnostic assessment of each partner's full-funnel performance (application through retention), identified the highest leverage opportunities, and built a prioritized optimization roadmap with clear sequencing
• Created a partner marketing playbook defining audience segmentation, positioning, messaging architecture, and channel strategy that serves as the strategic foundation for internal creative and campaign teams and holds up in senior partner conversations
• Launched or meaningfully iterated on campaigns in at least two channels (lifecycle, paid social, direct mail, affiliate) with measurable performance improvements and a clear point of view on what to scale next
• Established yourself as a trusted strategic partner to GMs, Lifecycle Managers, product, engineering, marketing analytics, and partner marketing leadership
• Demonstrated technical depth in campaign deployment tools and workflows, with the credibility to make architectural decisions about how campaigns are built and delivered

Responsibilities:

• Marketing Strategy and Growth Ownership
• Acquisition and Campaign Strategy
• Full-Funnel Optimization
• Partner Relationship and Influence
• Vendor and Cross-Functional Leadership
• Measurement and Reporting

Qualifications:

• Required
• Nice to Have

Perks & Benefits:

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let's move the world forward, together.