Growth Marketing Specialist - Diagnostic Imaging/Telemedicine

Job Overview Working within the Growth Marketing & Education team, the Growth Marketing Specialist, Diagnostic Imaging & Telemedicine (DI+TM) supports demand generation and customer education initiatives with a focus on channel diversification, experimentation, and optimization. The role executes and supports user journeys and resources across the DI+TM portfolio and promotes content and education. The specialist partners closely with Line of Business (LOB) Marketing, Sales, GMO, and Product teams to ensure growth marketing initiatives are diversified across channels, commercially aligned, and directly supportive of DI+TM business objectives. Key Responsibilities In‑Product Marketing Channel Execute and support user experiences and promotional journeys within DI+TM products to drive demand generation and customer retention using an AI‑powered Digital Adoption Platform (Whatfix). Plan, execute, and analyze A/B and multivariate testing to optimize engagement and performance. Develop and maintain segmentation strategies for in‑product promotional activities. Ensure self‑help resources within products are accurate, up‑to‑date, and that user feedback is communicated to and actioned by appropriate internal teams. Identify and recommend opportunities to influence in‑product user behavior in support of business goals. Demand Generation Campaigns Support the development, build, and execution of tactical components of demand generation campaigns. Perform and analyze A/B testing to identify insights and optimization opportunities. Participate in post‑campaign analysis to assess performance trends and identify areas for improvement. Ensure campaigns are executed across appropriate IDEXX‑owned and partner channels. Content and Education Support the development of content aligned with demand generation and customer retention campaigns. Identify opportunities for content creation across multiple channels, with a particular focus on in‑product experiences. Support the DI+TM education strategy through content development, maintenance, and cross‑channel promotion and nurturing programs. Collaborate with internal partners to support content development for the DI+TM blog, Vetiverse, IDEXX Learning Center, and Whatfix self‑help experiences in VetMedStat and Web PACS. Cross‑Functional Collaboration Collaborate with LOB Marketing, Sales Center of Excellence, Regional Marketing, and GMO teams to deliver commercial and educational objectives. Collaborate closely with Product, Support, and Onboarding to plan and execute in‑product content. Support effective, timely, and efficient internal communication across stakeholders. Qualifications Bachelor’s degree or equivalent combination of education and relevant experience required. Master’s degree or equivalent preferred. 1–3 years of experience in marketing, growth marketing, digital marketing, or a related role. Experience with Digital Adoption Platforms (DAPs) such as WalkMe or Whatfix is preferred. Comfort with or willingness to engage with AI tools. Experience in the veterinary or healthcare industry preferred. Demonstrated initiative and ability to work independently. Strong attention to detail, ability to prioritize and manage multiple projects simultaneously. Strong written and verbal communication skills, strong analytical and organizational skills. Ability to collaborate effectively within highly matrixed medical and commercial organizations. Key Competencies Action Oriented Collaborates Communicates Effectively Compensation & Benefits Hourly rates targeting: Up to $70K annually. Opportunity for annual cash bonus. Benefits include day‑one onboarding, on‑the‑job training and career advancement opportunities (experience NOT required), financial support, pet insurance, mental health resources, volunteer paid days off, foundation donation matching, and more. Equal Opportunity Statement IDEXX is an equal‑opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws. #J-18808-Ljbffr